0 to 1 Marketing Leader

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

As the 0 to 1 Marketing Leader, you will play a critical role in experimenting with and scaling go-to-market (GTM) strategies designed to accelerate ClassDojo’s network and revenue growth from the ground up. You’ll grow ClassDojo from where we are to our next order of magnitude, while deepening love for our brand.

You will collaborate closely with our co-founders, CTO, Head of Product, Head of Marketing, and cross-functional teams to create and test innovative marketing strategies that resonate with our network of tens of millions of children and families. Your role will be both strategic and hands-on, requiring you to turn data, research, and intuition into effective GTM tactics that drive significant growth.

You will be a match if:

• You have at least 8 years of experience in marketing or growth, with a strong focus on consumer products and GTM strategies.
• You have successfully led marketing efforts that resulted in significant market-channel fit and growth.
• You have experience in high-growth environments, ideally as part of the founding team or in a role with equivalent accountability.
• You have a deep understanding of how to drive both network growth and revenue generation, particularly within subscription-based or marketplace models with strong network effects.
• You possess a strong grasp of marketing strategy, from product positioning to go-to-market execution, and are skilled at experimenting with new approaches to drive results.
• You have a strong creative intuition and understand what resonates with consumers.
• You are skilled in both qualitative and quantitative research methods, and you can translate insights into actionable GTM strategies.
• You thrive in resource-constrained environments and are comfortable moving quickly to test and scale new ideas.
• Your communication is clear and concise, enabling you to articulate complex ideas effectively to a variety of stakeholders.

Why You’ll Love Working at ClassDojo:

• You’ll be part of a team that is transforming education globally and making a meaningful impact on the lives of millions of children.
• You’ll have the opportunity to experiment with and scale innovative marketing strategies that drive significant network and revenue growth.
• You’ll work with a talented, mission-driven team that’s passionate about giving every child an education they love.

If you’re excited about pioneering the future of education and driving the growth of a global consumer education brand from the ground up, we’d love to hear from you

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

- ClassDojo's $125m Series D (Forbes) and Sam’s note about it.

- ClassDojo is one of Y Combinator’s Top 100 companies

- ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):
CA, WA, NY, NJ, CT states: $200,000 - $278,000 (USD)
All other states in the US: $170,000 - $236,500 (USD)

#LI-Remote