Sr. Manager, Marketing

Job Summary:

Summary

The Senior Marketing Manager is responsible for developing and maintaining the company’s marketing strategy.  This role builds, manages, and executes all dealer communications and loyalty programs, along with the greater brand strategies.

Essential Duties and Responsibilities

Primary responsibilities include, but are not limited to the following:

• Develop marketing strategies that align with the company's goals. This includes analyzing the market and competitors, identifying target markets, and setting objectives and key performance indicators (KPIs).
• Partner with the sales team to develop meaningful content and a calendar of events and campaigns to drive dealer engagement - both at a regional and national level.
• Work with the sales and risk teams and other stakeholders to develop and manage the Dealer Loyalty Program, ensuring proper ROI and dealer engagement.
• Build brand awareness and brand identity across the US, while overseeing all dealer communications across all channels.
• Manage the marketing and dealer support team, ensuring success across KPIs and performance metrics.
• Manage the spend of the marketing budget to get the best return on investment.
• Provide ongoing strategic direction and guidance on marketing methodologies and processes, and manage against organizational objectives.

Key Competencies

Candidates for this role must display exceptional professional interpersonal skills and the ability to effectively interact and collaborate with Product, Tech, Risk, Sales, Web Design Team, L&D, HR, and outside parties. We seek someone who can work independently but also be highly collaborative and a team player.

• Accountable for hitting ROI and loyalty goals, along with marketing communication metrics
• Maintain strong reporting and accountability against numbers, driving to exceed goals, while developing and managing multiple programs

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Successful track record in senior marketing role and campaign creation
• Excellent leadership, communication, and decision-making skills
• Experience in digital and print marketing and content marketing
• Proven ability to plan and manage budgets
• Knowledge and expertise in marketing and communication tools (email management, CRM, etc)

Education/Experience

• Bachelor’s degree (B.A. /B.S.) in a marketing or business related discipline or equivalent (preferred).
• Minimum of ten (10) years prior senior management experience in marketing

Preferred Skills

• Experience in ecommerce, automotive, or finance industries
• Experience managing loyalty programs

Supervisory Responsibility

Will have direct supervisory oversight of three to eight managers and indirect oversight of 3-8 individual contributors.

Language Ability

Ability to clearly and effectively communicate in person, in writing and by telephone.

Computer Skills

Proficient in use of SalesForce, Email Marketing Solutions Software, MS Office - Word, Excel, PowerPoint, Visio, Project, Access, SharePoint, Google Suite

Certificates and Licenses

None Required

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit. The employee is occasionally required to walk.

Commitment to Diversity and Equal Employment Opportunity

United Auto Credit Corporation, a wholly owned indirect subsidiary of Vroom, is an equal opportunity employer committed to creating and supporting a work environment where all employees can find their drive. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspectives and contributions. We believe our values of SPEED (Service, Progress, Employees, Engagement, and Development) are best realized in an environment, whether physical or virtual, where every individual has the ability to bring their whole selves to work and contribute fully.

UACC maintains a working environment that encourages mutual respect and promotes harmonious and friendly relationships among employees. The company prohibits any form of employment discrimination or harassment against employees, applicants, or other protected persons in the workplace based on a protected characteristic(s), regardless of who the source is of such conduct. Protected characteristics include race, color, religion, creed, sex (including gender, sexual orientation, gender identity or expression, or pregnancy, childbirth, or a related medical condition), national origin, ancestry, ethnicity, age, physical or mental disability, genetic information, service in the uniformed services, citizenship, or any other characteristic protected by federal, state, and/or local law. This commitment to antidiscrimination and antiharassment applies to all terms, conditions, and privileges of employment including, but not limited to, recruitment and hiring.

UACC likewise provides reasonable accommodations to qualified applicants, employees, or other legally protected individuals in the workplace with a disability to enable them to participate in the job application process, to perform the essential functions of a job, or to enjoy the benefits and privileges of employment equal to those of other employees, except if the accommodation would pose an undue hardship. The company also makes reasonable accommodations for religious beliefs and practices. 

UACC complies with all applicable federal, state, and/or local laws relating to equal employment.

Other Things to Note

This posting is not intended to provide a comprehensive account of the duties and responsibilities that may be required of this position. Duties and responsibilities may change or be added at any time, with or without notice.

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