Regional Marketing Manager

About the job

The Regional Marketing Manager is responsible for the delivery of a 360-degree regional marketing strategy and plan to build awareness and engagement through our brand(s) and effective campaigns that connect with customers, tie strategy to execution and deliver results.

The Regional Marketing Manager will play a pivotal role in realizing our vision and positioning the Group and its brands as the go-to-expert in the local market, collaborating closely with colleagues across the team to ensure campaign success.

Key accountabilities

• Deliver the marketing plan as set by the Regional Marketing Lead to deliver on the strategy.
• Act as single point of contact for press enquiries, working with internal comms team and agencies
• Regularly monitor competitors and their activity across different capabilities (and within verticals), to shape and inform current and future campaigns.
• Manage the careful segmentation of target audiences to ensure our audience benefit from all relevant propositions without over targeting.
• Assist in the rollout of new brands across the region, working closely with the global team to ensure local plans are fit for purpose.
• Leverage global campaign materials from the verticals and capabilities team to deliver integrated, cross sector demand generation campaigns in the region.
• Identify and organise regional channels to market to reach out target audiences in the region.
• Be the single point of contact for regional campaigns: Identifying relevant effective channels to market in region, managing execution, tracking effectiveness, adhering to budget, delivering on time and on target. Securing sales buy-in and alignment with Business Development for lead management expectations and needs
• Manage internal and external agency partners, or in-house colleagues, to create such campaign assets, tactics, and event execution.
• Deliver local events in accordance with the global events and brand experience strategy.
• Work closely with digital and communications teams to ensure timely campaign delivery, execution, feedback, and optimization.
• Work on ad hoc global project such as global product launches.
• Support the sales enablement alongside all campaigns, passing on insight from data or sales conversations to evolve and improve campaigns over time.
• Any other duties as required from time to time.

Functional and Technical Skills

• Well-versed in Pardot and Salesforce automation, segmentation, and results tracking.
• Act as a marketing ambassador for NCC Group and its brands.
• Demonstrate flexibility to manage new initiatives.
• Relationship led marketing at the heart of what they do.
• Manage all budget allocations where relevant.
• Be comfortable informing and helping to shape and develop new market propositions.
• Share best practice and bring new ideas to the table.
• Strong project management and coordination skills.

Behaviours

• Confident and Approachable.
• Challenging, yet collaborative and constructive.
• Be kind, creative and work well as part of a team.
• Self-motivated and driven.
• Good communicator, both written and with people.
• Organised and proactive.

So, what’s next?

If this sounds like the right opportunity for you, then we would love to hear from you! Click on apply to this job to send us your CV and cover letter and the relevant member of our global talent team will be in touch with you. Alternatively send your details to global.ta@nccgroup.com .

About your application

We review every application received and will get in touch if your skills and experience match what we’re looking for. If you don’t hear back from us within 10 days, please don’t be too disappointed – we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles.

If you do not want us to retain your details, please email global.ta@nccgroup.com. All personal data is held in accordance with the NCC Group Privacy Policy (candidate-privacy-notice-261023.pdf (nccgroupplc.com)). We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please tell us at any stage.

Please note that this role involves mandatory pre-employment background checks due to the nature of the work NCC Group does. To apply, you must be willing and able to undergo the vetting process. This role being advertised will be subject to BS7858 screening as a mandatory requirement.