Marketing Manager, Cosmoprof North America

USA Beauty is the nation’s leading network of beauty industry events, connecting professionals, students, and brands from around the globe through live, virtual and hybrid events, specialist digital content and actionable data solutions. Through our growing portfolio of shows, we join together our unique experience, expertise, and skills in our mission to bring beauty to the world.

People are the core of all that we do, and we are proud to serve the beauty community every step of the way. Our business welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends.

Using our experience and proven industry insight, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

What we’re looking for:

Our team is growing and we are looking to welcome a new member who is  experienced B2B Marketer to join our team, specializing in email marketing and sales strategy implementation. In this role, you will collaborate closely with both marketing and sales teams driving event registrations , support sales objectives, and promote Cosmoprof North America—the leading B2B beauty event in the Americas—throughout the year.Strong collaboration skills and an interest in experimenting with new tactics will be keys to success.

Role Accountability and Duties:

• Own the email marketing channel by developing and implementing the email marketing strategy for all audiences, from creating email marketing schedules and campaign canvases to segmentation, email creation and deployment
• Analyze and report on email campaign performance metrics to identify effectiveness, ROI and areas for improvement; using Eloqua and Google Analytics
• Lead the development of sales marketing strategies that support sales goals and customer satisfaction; working closely with the internal and external sales teams to align on support needs
• Compose print and digital sales materials utilizing compelling data points and messaging to display the value of exhibiting in our shows
• Own the exhibit customers’ journey in the Cosmoprof North America Online Directory and Matchmaking platform; developing educational materials and tutorials to drive engagement and monetization in the platforms.
• Collaborate with Marketing Director on paid digital advertising strategy to support exhibit sales
• Collaborate with internal marketing team members to produce event and evergreen brand marketing plans with a focus on email and exhibitor marketing
• Attend Cosmoprof North America shows as well as potential competitor shows and other industry events as needed

What you bring to the team:

• 5 years proven work experience in a marketing role
• Extensive experience creating and executing email marketing campaigns
• Must have experience using Eloqua, including building campaigns for optimized automation
• Writing Skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, and email campaigns
• Extremely detailed – you ensure “no stone is unturned” before a campaign deploys
• A proactive self-starter with a desire to take projects and run with them
• Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
• Out of the box thinking – You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Data-Driven – ability to analyze data, create reports and utilize insights
• Proficiency in MS Office including Word, Excel, and PowerPoint is required. 
• Self-motivated, collaborative, and high energy
• Ability to travel 25%

The salary range for this position is $70,000 - $90,000 depending on experience.

This posting will automatically expire on 9/30/2024

We offer:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Generous PTO policy
• Work-life balance

We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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