Social Media Manager

Job Description:

Position Overview:

As a Social Media Manager, you will be at the forefront of digital presence, responsible for developing, implementing, and managing our social media strategy (FB, IG, TikTok & Youtube). You will play a crucial role in building and maintaining our brand reputation, engaging with our audience, and driving growth across various social media platforms.

Key Responsibilities:

Social Media Strategy:

• Develop and execute a comprehensive social media strategy that aligns with the company's goals and objectives.
• Identify target audiences and create content that resonates with them.
• Stay updated with industry trends and emerging platforms to ensure our social media efforts remain cutting-edge.

Content Creation:

• Create high-quality, engaging, and visually appealing content, including text, images, videos, and graphics, for various social media platforms.
• Collaborate with the design and content teams to ensure consistent branding and messaging.

Campaign Management:

• Plan and execute social media advertising campaigns, including budget management and ad creative development.
• Monitor and optimize ad campaigns for maximum ROI.
• Collaboration and Networking:
• Collaborate with cross-functional teams to ensure social media strategies align with broader marketing and business goals.
• Build and maintain relationships with influencers and industry partners for collaboration opportunities.

Community Engagement:

• Build and nurture a loyal online community by actively engaging with followers and responding to comments and messages.
• Monitor social media channels for mentions, trends, and opportunities for engagement.
• Analytics and Reporting:
• Track and analyze social media performance using relevant tools and metrics.
• Provide regular reports on key performance indicators and make data-driven recommendations for improvement.

Job Requirements: 

• A bachelor's degree in Marketing, Communications, or a related field is required to ensure a strong foundation in marketing principles and strategies.
• Minimum of 2 years of hands-on experience in social media management or a related role, demonstrating a track record of successful social media strategy development and execution.
• Proven experience in managing and optimizing social media advertising campaigns for various platforms.
• Proven ability to build and nurture online communities, engage with followers, and manage social media conversations effectively.
• Proficiency in managing and leveraging popular social media platforms, including Facebook, Instagram, TikTok, and YouTube.
• Familiarity with social media management tools and analytics platforms.
• Strong strategic mindset with the ability to develop and execute comprehensive social media strategies aligned with business goals.