Consultant- Social Media

Social Media Coordinator & Content Creator Consultant - Job Description

Location: Remote

Type: Consultant/Contract

Working hours: 12-15 hours per week

Compensation: This position offers a professional fee of up to INR 500 per hour for 15 hours per week, with a maximum monthly earning potential of INR 30,000.

About Us: Mercy For Animals India (MFA) is a leading animal rights organization dedicated to promoting compassionate food choices and ending animal cruelty. We are looking for a dynamic and creative Social Media Coordinator & Content Creator Consultant to join our team. This role is pivotal in driving our mission forward through engaging and impactful social media content.

Job Description:

Responsibilities:

[60%] Content Creation:

  - Develop and curate engaging daily content for social media platforms including Facebook, Instagram, Twitter, and Threads.

  - Write compelling copy/script for posts and videos that align with MFA India’s mission and brand voice.

  - Craft and manage monthly content calendars to ensure consistent posting and timely updates.

  - Assist with basic WordPress updates and blog posts.

  - Write and publish blog content that supports our mission and campaigns.

[20%] Community Engagement, Monitoring & Reporting:

  - Actively respond to comments, direct messages (DMs), and mentions to foster a positive and engaged community.

  - Engage with other brands, plant-based celebrities, and influencers to build relationships and amplify our reach.

  - Monitor and manage online conversations about MFA and relevant topics.

  - Monitor, track, and analyze social media performance using various analytics tools.

  - Create detailed weekly, monthly, and annual reports on social media metrics, trends, and campaign performance.

  - Utilize insights to refine content strategy and improve engagement.

[10%] Influencer Marketing:

  - Identify and track influencers who align with MFA’s brand values.

  - Develop and maintain relationships with influencers to promote MFA’s initiatives and campaigns.

  - Stay updated on social media trends, best practices, and emerging platforms.

  - Develop content strategies that leverage current trends and resonate with our target audience.

[10%] Email Marketing:

  - Assist in creating and managing email campaigns using MailChimp or Pardot.

  - Design and write email content to engage and grow our subscriber base.

Requirements:

Experience:

  - Minimum of 2 years of experience in social media management, content creation, or a related field.

  - Proven track record of growing and engaging social media audiences.

Skills:

  - Excellent writing, editing, and communication skills.

  - Proficient in social media platforms, analytics tools, and content creation tools.

  - Basic knowledge of email marketing platforms such as MailChimp or Pardot.

  - Basic understanding of WordPress for blog management.

  - Strong organizational and multitasking skills.

  - Ability to work independently and meet deadlines.

Personal Attributes:

  - Passionate about animal rights and plant-based living.

  - Creative thinker with a keen eye for detail.

  - Collaborative team player with a positive attitude.

How to Apply:

• Interested candidates should submit their resume, a cover letter detailing their relevant experience, and samples of their social media work to [Email Address]. 

• Please include "Social Media Coordinator & Content Creator Consultant Application" in the subject line.

Application Deadline: [August 31, 2024]

Mercy For Animals India is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.