Reporting directly to the VP of Product, the Sr Director of Product Management, Growth will be accountable for increasing the eligible body of employees with access to Tapcheck’s financial wellness services and driving conversion revenue through enhanced product and marketing capabilities. The ideal candidate will have extensive experience delivering revenue-driving initiatives across both B2B and B2C domains and possess a data-driven, experiment-focused mentality. They should be adept at identifying the most significant growth levers and articulating opportunities with great clarity.
You will be responsible for the Consumer App, Marketing Technology, Experimentation Platform, and ML/AI platforms, utilizing these tools to run hundreds of experiments across acquisition, engagement and retention metrics annually. The ideal candidate will have a proven track record in product management, a strong analytical background, and an entrepreneurial spirit. They should excel in storytelling and have the ability to inspire and lead a promising cross-functional growth organization in a fast-paced, entrepreneurial environment.
In this role, you will lead a team of Growth Product Managers to drive growth across four key pillars:
- Partnership Growth: Collaborate with payroll and timeclock partners to deliver earned wage access services to their clients and customers.
- Enterprise Growth: Support complex multi-entity activation and engagement in the up-market enterprise sector, focusing on access control, reporting, and analytical rigor.
- SMB and Mid-Market Growth: Facilitate no-touch sales, one-click activation, and PLG engagement and retention for down-market SMBs and mid-market clients.
- New Product Growth: Expand Tapcheck’s offerings with new product investments such as Consumer Payment Instruments (Payroll Card, GPR, Credit Builder, and Rewards), Personal Loans and Financial Education Tools enhancing the financial wellness services available to our clients and their employees.
What You'll Do:
- Collaborate with the VP of Product to define and execute a comprehensive B2B2C product growth strategy aligned with company objectives.
- Drive revenue growth by optimizing registration and transfer growth while ensuring effective B2B growth and Card development.
- Utilize data analytics to identify growth opportunities, track performance metrics, and optimize growth initiatives, focusing on the key metric of revenue / inferred live.
- Conduct comprehensive market research and competitive analysis to identify trends, opportunities, and potential threats to inform product growth decisions.
- Build and lead a high-performing growth team, providing mentorship, guidance, and professional development opportunities while fostering a collaborative and high-performance culture.
- Work closely with product, engineering, marketing, and sales teams to ensure alignment and successful execution of growth strategies.
- Develop and implement strategies to enhance user acquisition (across digital marketing, partnerships, and organic growth channels), engagement, retention, and loyalty, ensuring a seamless and valuable user experience.
- Design and oversee A/B tests and other experiments to validate growth hypotheses, measure results, and drive continuous improvement.
What You'll Bring:
- Minimum of 15+ years in product management, with at least 5 years in a senior leadership role within the fintech or tech industry, including experience leading a product team of 5 or more members.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA or advanced degree is highly preferred.
- Proven ability to drive revenue growth for sizable product lines or businesses, with a strong track record of measurable success.
- Understanding of growth models and loops to drive sustainable growth.
- Mastery of Acquisition, Activation, Conversion, Retention, and Monetization strategies to optimize these key growth areas.
- Strong analytical and quantitative skills, with experience in self-service data analysis (yes SQL) and performance tracking tools.
- Deep Experimentation experience; knowledge of forming hypotheses, setting up tests, measuring results, and iterating on learnings.
- Strong written and verbal communication skills, with the ability to create clarity from ambiguity and distill complex issues into easy-to-understand narratives.
- Demonstrated success in leading and scaling product growth teams in a fast-paced environment, fostering innovation and achieving high performance.
This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI
About Tapcheck:
Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.
The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.
How We Get Things Done:
Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.
- Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.
- Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth.
- Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.
- Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company.
Benefits:
- Competitive Base + Bonus + Equity
- Paid Time Off
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401K Match
Compensation: Competitive base + bonus + equity. The actual base salary will depend on numerous factors such as: location, experience, training, knowledge. and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
Equal Employment Opportunity Policy
Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
