Senior Analyst, Consumer Intelligence

JOB TITLE: Senior Analyst, Consumer Intelligence

SUPERVISOR'S TITLE:  Director of Consumer Insights, Ecomm

FLSA STATUS:  Exempt

DATE:  2024

General Summary:

This role is a part of the Consumer Insights team and will be a key member of the team that will lead Marketing’s business analysis and category understanding through the consumer lens to support making informed brand decisions that support the company’s priorities. This individual will support our portfolio of brands and proactively communicate business performance, including in-depth understanding of brand health, consumption trends to influence forecasting, competitive activity, and consumer and retailer dynamics. 

In addition, this individual will be the SME on relevant consumer dynamics for their brands and deliver regular overviews on consumer consumption behavior trends in relevant segments. This role will also work within the team to develop efficient and effective business insights reports and processes that provide clear direction on business performance drivers for the brands. 

Supervisory Responsibilities

This position does not have direct supervisory responsibilities but will be expected to mentor marketing and cross-functional colleagues as a subject matter expert from the brand and consumer lens and serve as an analytics leadership role model for the marketing department.

Duties and Responsibilities: 

• Build and monitor comprehensive monthly tracking to identify meaningful changes to brand performance quickly and effectively in order to proactively communicate with brand leaders. 
• Explain the current status of brand performance vs. goals, what is driving performance, what impact that has on us achieving our goals at year end, and deliver ideas on what needs to be done. 
• Provide monthly reporting and senior management reports – brand scorecards, brand health reports, category performance, etc. 
• Build and adapt consumption model to identify patterns between shipments and consumption and provide input for monthly production forecast and financial planning.
• Develop reporting standards for      everyday business and brand performance as well as during a post key      marketing initiatives such as new product launches, media impact, new      creative campaigns, and/or drive periods
• Execute ad hoc analyses and reports, translate data into insights and stories.
• Accountable for the design, refinement, and execution of reporting on overall category      and brand performance and trends inclusive of identification of key      category growth drivers, drivers of key competitive brand performance,      emerging segment/flavor trends, etc. through the brand and consumer lens
• Partner with consumer insights to develop and maintain consumer handbooks which serve as a guide to explain the who, what, why, why not, where, when, and how of each brand’s and competitor’s candy consumers
• Partner with consumer insights to bring together consumers actual behavior from scan or panel data with stated behavior and attitudes
• Identify ways to improve efficiency      using existing capabilities and develop recommendations to improve      capabilities over time inclusive of exploring potential new data analysis      tools, AI, and data visualization partners
• Clearly convey and guide any changes      in requirements needed from data partners to more efficiently and      effectively understand business and brand performance.

Other Duties and Responsibilities

· Fulfill Storck Company Values; Passion, Performance, and Sense of Belonging 

· Other duties as assigned.

Required Knowledge, Skills, and Abilities: 

• Data Analysis: Your superpower should be the ability to identify critical trends and key drivers within a wide set of complex and disparate data and turn that into a compelling story for various stakeholders, including senior leadership. Strong analytical aptitude with a proven ability to analyze, interpret, and take appropriate action based on data and insights
• Curiosity: You are naturally curious with a drive to dig deeper to understand the why behind business performance and consumer behavior
• Excel: You are an Excel wiz that knows every trick to turn data into insight to support a clear and visual story
• IRI/Nielson POS and Shipment Data: You are an IRI/Nielson POS and Shipment data guru knowing where and how to dig and understanding the interrelationship and implications of the data
• Experience with Tableau and other data aggregation and visualization platforms is a big plus
• Energetic, proactive, and action-oriented individual; reliable, acts with a sense of urgency, and demonstrated ability to meet deadlines; ability to discern urgent and important

Education and Experience: 

• Bachelor’s Degree required, preferably in Marketing or Business
• Three to five years of relevant Marketing experience preferably in FMCG, CPG
• Five+ years of Excel experience; advanced level Excel skills/Office 365 required
• IRI/Nielson experience required 

Working Conditions: Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.

Travel: Approximately 5-10%, which potentially includes international travel. 

Other Qualification, Safety Procedures: Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties. 

What We Offer In Return

Storck USA offers an outstanding compensation and total rewards package, including competitive base + bonus plan, 401(k) with company contribution, medical insurance (including an HSA option and telemedicine), dental, vision, life insurance, short- and long-term disability, paid parental leave, fitness reimbursement, tuition reimbursement, employee assistance, pet insurance, employee discounts (and candy!), employee referral bonus program, and, last but not least, flexible spending accounts for transportation, medical, and dependent care. And, we offer fantastic work/life balance with flexibility -- including "Summer Friday" hours year round!!

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.