Product Marketing Manager

About Burq

Burq started with an ambitious mission: how can we turn the complex process of offering delivery into a simple turnkey solution.

We started with building the largest network of delivery networks, partnering with some of the biggest delivery companies. We then made it extremely easy for businesses to plug into our network and start offering delivery to their customers. Now, we’re powering deliveries for some of the fastest-growing companies from retailers to startups.

It’s a big mission and now we want you to join us to make it even bigger! 🚀

We’re already backed by some of the Valley's leading venture capitalists, including Village Global, the fund whose investors include Bill Gates, Jeff Bezos, Mark Zuckerberg, Reid Hoffman, and Sara Blakely. We have assembled a world-class team all over the U.S.

We operate at scale, but we're still a small team relative to the opportunity. We have a staggering amount of work ahead. That means you have an unprecedented opportunity to grow while doing the most important work of your career.

Here’s a quick overview of what you will be doing:

• Define and amplify our brand identity, including the who, what, why, and how of our product offering, to resonate with target audiences.
• Map the buyer journey to identify key touchpoints and develop targeted messaging and content to guide prospects through the sales funnel.
• Develop content frameworks and strategies for various channels, including blogging, video, website, etc., to drive brand awareness and thought leadership.
• Develop and manage a case advocacy program, including case studies, testimonials, campaigns, and reviews, to showcase customer success stories.
• Generate PR opportunities and manage relationships with media outlets and industry influencers to increase brand visibility and credibility.
• Plan and execute integrated communication strategies, including email marketing and in-app messaging, to nurture leads and drive user engagement.
• Develop and execute a social media strategy to engage with our target audience across relevant platforms and drive brand awareness and engagement.
• Develop and optimize new user onboarding experiences to drive product adoption and retention.
• Monitor and analyze marketing performance metrics, including KPIs, to measure the effectiveness of marketing initiatives and optimize strategies accordingly.

Requirements

• Content marketing experience, including the ability to outline and draft blog posts, create web copy, and develop internal messaging documents, email copy, and presentations.
• Proficiency in building decks for various purposes, including sales, conferences, partner pitches, investor presentations, webinars, etc.
• Experience launching a new website and understanding of website design principles, navigation, and page flow.
• Ability to analyze and deconstruct successful marketing campaigns, with a focus on understanding target audience, campaign experience, and demand generation.
• Strong narrative-building skills, with a focus on storytelling and differentiation.
• Passion for marketing and curiosity to seek out inspiration and best practices within the industry.
• Clear execution abilities with intention, including systems thinking, creative thinking, and first principles thinking.

Benefits

Investing in you 🙏

• Competitive salary
• Medical / Dental / Vision
• Educational courses

Generous Time Off 🏝

At Burq, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.