Content Marketing Manager
Offer summary
Qualifications:
4+ years experience in B2B content marketing, Exceptional writing and editing skills, Familiarity with martech tools (HubSpot, Semrush).Key responsabilities:
- Execute content initiatives aligned with audience interests
- Craft high-converting copy for various content launches
- Optimize SEO strategy to boost search visibility
Job description
Your missions
About Forma.ai:
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
Reporting to the Director of Content Marketing, the Content Marketing Manager will play a central role in executing Forma.ai’s content marketing strategy.
This position will work closely with all members of the marketing team and Forma.ai’s internal subject matter experts to create more compelling, authoritative, and provocative content than any other vendor in the Sales Performance Management space. You will work on exciting content initiatives like producing original research and insights for the market we serve, crowdsourcing knowledge from practitioners in our community, authoring your own content and ghostwriting for executives, finding interesting ways to repurpose and distribute our content, and driving quality organic traffic to our site.
The Content Marketing Manager will directly help establish Forma.ai as the most authoritative brand and solution on the market and support driving demand in the process.
- Execute content initiatives against the themes and pillars that our audience is interested in and collaborate with internal subject matter experts in the process
- Execute on and optimize content operations, including processes for content repurposing and identifying ways to amplify and expand the impact of existing assets
- Craft high-converting copy and content for larger quarterly content launches (landing pages, events, sales enablement), managing the production of anchor pieces from ideation through execution with internal and external partners
- Execute on social media and brand marketing strategy to grow Forma’s presence online and help create a brand people love
- Support other marketing functions with copywriting needs (event descriptions, landing page copy, social copy, sales collateral, etc.)
- Ghostwrite for executives on our blog, in major media publications, and on social media
- Execute on SEO strategy to increase search visibility and traffic for priority terms and key webpages
- Integrate content themes throughout the buyer journey and our existing channels – website, email, social, etc and continually iterate on our approach to improve quality and impact over time
- Analyze and report on the impact of our content in brand building and demand generation efforts
- 4+ years experience in a B2B content marketing
- Content creator mindset with an understanding of repurposing content across numerous mediums and channels
- Exceptional writing and editing skills and experience producing robust, integrated content marketing campaigns/assets in a variety of formats
- Demonstrated ability to independently manage multiple projects, prioritize effectively and meet deadlines in fast SaaS/B2B environments (ideally at a startup)
- Familiarity with software like HubSpot/Marketo, Semrush/Ahrefs, Webflow, and other martech tools – you’re keen to analyze and optimize the impact of your content (i.e., which pages are driving sessions and audience growth)
- You stay current on content and SaaS marketing best practices, and how the playbooks are evolving
- Strong ability to interview and navigate subject matter expert relationships to extract compelling insights and distill the resulting topics for a sophisticated audience
- A general understanding of how sales teams work and what incentivizes them
- Track record of creating high quality, impactful content that stands out
What you can expect from us:
- Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success
- Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program
- Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend
- Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader
Our values:
- Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
- Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
- Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Our commitment to you:
At Forma.ai, we’re diverse by design. We’re committed to having a workforce that reflects the communities in which we live and work. We also aim to have a barrier-free recruitment and selection process. We’ll work with applicants requesting accommodation at any stage of the hiring process.
We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
Please note all interviews are currently being conducted virtually.
We thank all applicants for their interest.
Required profile
Experience
Hard Skills
Soft Skills
- Team player
- Analytical thinker
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