B2B & D2C Copywriter (FTC 9 - 12 months)

Role: B2B & D2C Copywriter (FTC 9 - 12 months)

Location: London, England, United Kingdom

 

ROLE MISSION

Working in partnership with our client, the B2B & D2C Copywriter will create powerful and impactful long and short copy and concepts or proactive ideas, sales collateral, digital ads, social media and 360 campaigns. You should be comfortable and confident presenting concepts to the clients and internally on behalf of the Creative team. You can work autonomously, managing a job from start to finish where required, as well as collaborate closely with the rest of the Creative team. 

ABOUT THE TEAM YOU WILL BE JOINING

Report directly to the Senior Conceptual Copywriter.   

WHAT YOU WILL BE DOING IN YOUR ROLE

• Write original and engaging brand copy for digital and print assets, web, social media, event collateral, video, advertising, creative concepts and more. 
• Confidently challenge briefs were necessary. Be proactive in asking questions, and liaise with Client Service, creative leads and clients to get the necessary information for briefs.   
• Approach briefs with a strategic view, ensuring that all copy deliver on the objectives. Be able to present a rationale for positioning and execution of copy.  
• Brainstorm creative concepts independently in collaboration with the creative director and designers. 
• Be a guardian of the brand tone of voice. Develop, maintain and evolve the tone of voice and ensure consistency.
• Consider and implement accessibility and inclusivity guidelines in all aspects of copy production. 
• Use insights to make recommendations on pivoting copy or creating alternative executions. 
• Confidently pitch and present creative concepts, strategies and campaigns to clients, stakeholders and internal teams.
• Research and develop insights where required.
• Execute the creative vision across all briefs.  
• Maintain a keen eye for detail to ensure accuracy and quality in all copy, including spelling, grammar, brand and product knowledge, tonality and target audience.
• Proofread your own and other’s work to ensure accuracy. 
• Ensure all copy and design is fully aligned to develop cohesive and powerful creative campaigns that drives success for the clients. 
• Understand the relevant social media landscape, platforms and trends. 
• Understand SEO best practices. 
• Engage the brand’s followers using social media trends, technology, and design. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Continuously enhance knowledge and skills through training, mentoring, presentations, attending workshops, and staying informed about advancements in the creative field. 
• Stay updated on industry trends, emerging technologies, and best practices in copy, design, advertising, and marketing.   
• Be a good team mate. Be a sharp communicator. Be positive. Be on time. Have a great attitude. Camera on.  

 

 

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Job Id: 9138

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