Paid Media Specialist

Our client is a sophisticated digital marketing agency known for its deep expertise in driving growth through targeted advertising campaigns. They serve a diverse range of clients by creating and managing high-performance ad strategies, particularly on Meta and Google platforms.

They are seeking a Paid Media Specialist who is skilled in strategizing, setting up, and optimizing digital advertising campaigns to maximize ROI and drive lead generation.

Location: Fully-Remote (Work from Home), 8 AM - 4 PM PST

Key Responsibilities:

• Strategic Campaign Management: Develop and implement comprehensive digital advertising strategies that align with client goals.

• Pixel Integration and Management: Set up and manage tracking pixels to accurately monitor conversions and user behavior, which is essential for retargeting and understanding campaign effectiveness.

• Platform Proficiency: Utilize experience with Meta and Google advertising platforms to create and manage campaigns, ensuring optimal visibility and engagement.

• Audience Segmentation: Conduct detailed research to segment audiences and create targeted avatars and lookalike audiences for more effective advertising.

• Ad Setup and Optimization: Manage the setup and ongoing adjustment of ad campaigns, including uploading ad content and managing campaign budgets.

• Conversion Optimization: Optimize ads for conversions by implementing effective strategies and conducting continuous A/B testing to determine the most effective approaches.

• Analytics and Reporting: Monitor, analyze, and report on campaign performance, including lead tracking and attribution, to measure success and make data-driven decisions for future campaigns.
  

What Success Looks Like:

• Campaign Efficiency and Growth: You have successfully launched and managed ad campaigns that have significantly increased ROI and customer acquisition for clients.

• Advanced Targeting and Conversion: Through meticulous audience segmentation and conversion optimization strategies, you've enhanced the effectiveness of ad campaigns, leading to higher conversion rates.

• Data-Driven Insights: Your ability to analyze and interpret campaign data has provided valuable insights that have informed strategic decisions and improved campaign outcomes.

Required Skills and Qualifications:

• Proven Paid Media Experience: Extensive experience managing paid media campaigns on platforms like Meta and Google Ads.

• Technical Proficiency: Strong skills in pixel integration, lead tracking, and the use of analytics tools to measure ad performance and user engagement.

• Strategic Planning: Demonstrated ability to develop strategic advertising plans that effectively target key audiences and meet client objectives.

• Analytical Skills: Robust analytical capabilities, with a knack for translating complex data into actionable strategies.

• Communication and Reporting: Excellent communication skills, capable of creating detailed reports and presenting findings to stakeholders.

• Adaptability and Creativity: Ability to pivot strategies based on performance data and market trends, continuously seeking ways to enhance campaign performance.

This role offers an exciting opportunity for a Paid Media Specialist to impact a dynamic digital marketing agency known for its innovative approaches to advertising. If you are passionate about digital marketing, adept at managing complex campaigns, and driven by results, we invite you to apply and contribute to our client’s ongoing success in transforming businesses through targeted advertising.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.

If ever you want us to delete your information, please reach out to us at admin@projectgrowthmarketing.com