Marketing Automation Analyst

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Job Description:

The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans, ensuring deliverability and providing performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standard and adhering to digital best practices.

Job Responsibilities:

• Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
• Create and execute basic email campaigns
• Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
• Manage contact list uploads and segment health
• Track and report performance of marketing automation campaigns
• Build campaigns based off workflows designed by digital strategists and project managers
• Develop controls on all data inputs and outputs to drive data cleanliness
• Assist in plan development, tracking, and reporting of campaign performance
• Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
• Deliver performance improvements via ongoing testing and results to provide continued learning
• May be assigned to do Quality control of the MA Analysts’ output
• May be assigned to update MA’s briefing document

Job Qualifications:

• Bachelor’s degree
• At least 1 year experience in any Marketing Automation platform
• At least 2 years working knowledge of HTML, CSS, and Adobe Dreamweaver

Preferred Qualifications:

• Familiarity on Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite
• 1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies
• Demonstrated ability to manage concurrent projects
• Highly organized, good time management skills, and customer centric
• Ability to work both independently and as a team member as necessary
• Strong analytical skills and attention to details
• Strong command of English language

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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