Web3 Growth Hacker

Bitrefill is the biggest and best crypto e-commerce site in the world. We are creating a circular economy, enabling people to opt out from the traditional banking system and choose freedom... We make it easy for people to live on crypto around the world.

Does this sound like something for you? Then keep reading :)

Why are we awesome?

Bitrefill believes in the freedom to work remotely and flexibly and we are built around this. But don’t fear, you will never feel lonely as you will have the opportunity to meet your coworkers in person at our team retreats every year. Some reasons people choose us are:

• Freedom to work from anywhere
• We pay and compensate well
• 25 days of paid annual leave
• Paid parental leave
• Health and remote workspace allowances
• Our team retreats consist of two get-togethers every year. (Stockholm in the summer and a warmer location in the winter)
• Central office in Stockholm
• We welcome the crypto curious and expert and are happy to help you learn and grow
• We have a super-talented and passionate team who believe in our mission

Your Mission:

As a Web3 Growth Hacker at Bitrefill, your mission is to lead and execute our Web3 strategy to drive growth and adoption with these users. By using data-driven web3 marketing strategies, you'll identify customer needs and untapped opportunities, fueling our marketing campaigns and influencing our product development. You'll strengthen key industry relationships, promoting strategic partnerships that extend our reach.

This job is a full-time position.
 

Your Responsibilities include (but are not limited to):

• You will be the central point of web3 growth and the sticky glue between various teams to own web3 KPIs (e.g revenue generated from partnerships and communities, and non-BTC sales volume).
  
• Work closely with the partnerships manager and social media marketer to ensure cohesive messaging across all channels and maximize user engagement.
  
• Develop and execute growth hacking strategies targeted at non-Bitcoin crypto users, with a focus on understanding and engaging with various NFT and token based crypto communities.
  
• Work with the social media team to create web3 focused content and promotions. You should be able to flag emerging trends, airdrops, and events and supervise the current social media marketer to build out that content.
  
• Setup Twitter Spaces with various partners and increase visibility in the web3 space.
  
• Work with the current email marketing team to help build out web3 strategy, including special offers based on token holdings, networks they use, and other behaviors.
  
• Comfortably use analytics tools like Multibase to understand the web3 audience. Based on this data you should be able to build specific campaigns and increase overall LTV through various marketing initiatives.
  
  Additional Responsibilities:
• Source partnership opportunities for Bitrefill and test out various web3 channels such as NFT communities, gaming, wallets, and tokens.
  

You bring with you:

• At least 5 years of marketing experience.
  
• Strong experience in web3 - with at least 2 years of experience at a marketing or similar role.
  
• Preferably has B2C experience (web2 or web3)
  
• You have a wide network in web3
  
• Has experience growing a twitter following in the crypto space.
  
• You have experience building a community in the past.
  
• You are an actual user - you have a strong on-chain history, you are a degen, mint NFTs, use DeFi protocols, etc.
  
• Fluent in English, both writing and speaking. It’s a plus if you also have fluency in another language like Spanish, French or Portuguese.
  
  

We offer:

• To become part of a passionate and talented team with high ambitions for a world where bitcoin is money for everyday use
• A challenging workplace and a great education when it comes to everything involving cryptocurrency
• Besides the salary thing ;-), awesome perks and benefits