Growth Marketing Manager

About Us

Compensation is more than a paycheck, and traditional approaches don't adequately reflect it or the way people work today.

We're on a mission to change that. We see compensation as everything a company gives its people in return for the work they do. It should be easier to understand, offer, manage and spend.

Long-term, we're working towards becoming the place where compensation happens and is managed by those who award and receive it. We're on our way to coining the term "Compensation-as-a-service".

We’re proud to be backed by leading European VC funds, having raised over €20 million.

Why you, why now? 

As we expand Coverflex’s operation into the Spanish market, you’ll be a key component of that process as you will own our branding, organic acquisition and activation efforts on that market. 

About You

• You have 5+ years of relevant experience in marketing, growth or demand-generation role, with a track record of achieving business objectives and improving performance.
  
• You have a “get things done” mentality. You can dissect complex problems, identify solutions and drive those solutions to completion with autonomy.
  
• Revenue is your north-star metric: you're focused on driving new experiments and optimising the current ones to maintain fast growth.
  
• You allocate budget across campaigns in the most cost-effective way.
  
• You're an owner— you hold yourself accountable for building your strategy, executing the plan, reporting on performance and sharing learnings.
  
• You're a native Spanish speaker and fluent in English. Coverflex is a diverse international company and you will work with a range of nationalities on a day-to-day basis.
  
• You are constantly on the lookout for a first-mover advantage on a channel, tactic, hack or growth opportunity that could drive new business.
  
• You'll readily switch from analytics to get an answer to a hunch, to A/B testing copy and boost product features, to brainstorming new growth ideas.
  
• You have a deep love for data-driven decisions with experience in running split tests, optimising funnels, and developing metrics.

Nice-to-haves:

• Good spreadsheets and/or SQL skills to analyze, filter or join data
• Experience in working closely with a sales team in the B2B Saas world

Our growth stack:

Webflow, Metadata, Make, Amplitude, Lemlist, Clearbit, Phantombuster, Dreamdata, Segment, Bigquery, Hubspot and other 20+ tools (plus the ones you believe will make us succeed)

The Role

On a typical day, you will...

• Develop a deep understanding of Coverflex’s target buyer and ideal customer profile in the Spanish market, and build smart strategies and campaigns to engage this audience effectively.
• Plan, develop, and deploy targeted campaigns across multiple channels to drive the acquisition of new customers (paid ads, lifecycle marketing, automated outbound strategies).
• Constantly optimize the sales pipeline, by leveraging data at each step of the process - to acquire, accelerate or expand demand.
• Oversee end-to-end Growth Experiments for the Spanish Market.
• Support weekly and monthly reporting of channel metrics, goals, and other KPIs.
• Overseeing end-to-end collaborative experiments with Sales, Marketing, Engineering, Product and Operations.

Salary range

Our range for this role is of a total gross package of 36.000€ to 47.000€ (plus other benefits).

The stages for this hiring process are:

1. CV Screening;
2. Pre-Interview quiz;
3. Interview with People & Marketing Hiring Manager;
4. Case study;
5. Interview with Marketing Management + Peer,
6. Final interview with co-founder.

Equal opportunity employer:

Coverflex is an equal opportunity employer. All applicants will be considered and analysed regardless of ethnicity, religion, gender identity, sexual orientation, national origin, age, or disability status.