Senior Product Marketing Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Heroku operates the world’s largest PaaS cloud and is a part of Salesforce. With headquarters in San Francisco, we are a diverse group of people with team members located in over a dozen countries around the world. Our inclusive, remote-friendly culture creates a work environment that is collaborative, flexible, and fun. Together, we’re focused on technical and operational excellence and helping our customers be successful on Heroku. Heroku is a joy to use — a platform that enables the focus and flow developers require to build great apps. We pay attention to every detail, applying thoughtful design to the app lifecycle and every new feature.

We are looking for an ambitious self-starter, an all-star athlete, and an individual contributor to join the Heroku Marketing team to lead Product Marketing for one or more Heroku products and drive successful market adoption.

As an experienced product marketer with a track record for crafting world-class messaging, engaging customer stories, and innovative go-to-market strategies, help us revolutionize how technology is transforming businesses around the world. We develop product messaging and positioning, go to market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and gain the mindshare of senior executives and key buyers.

Intrigued? Check out the details.
 

Key Responsibilities:

• Collaborate closely with product management, sales, growth, and developer relations teams to craft core product messaging and formulate a comprehensive go-to-market strategy.

• Lead the execution of product launch plans in collaboration with sales leadership, product management, and marketing teams, driving demand generation and pipeline growth.

• Create compelling content based on core product messaging, spanning various formats such as videos, case studies, webinars, and innovative campaigns, to effectively engage target customers.

• Develop impactful content derived from core product messaging, including foundational assets, webinars, campaign materials, and innovative formats, aimed at leaving a lasting impression on target customers.

• Partner with the Sales team to inspire, motivate, and secure flagship brands throughout the sales cycle, fostering successful outcomes.

 

Key Qualifications & Experience

• Passion for cloud computing including Platform as a Service and Software as a Service

• At least 5 years experience in enterprise software and/or data and integration services, preferably with some experience directly in public cloud-hosted services.

• Ability to engage with and earn the respect of both deeply technical and business leaders.

• Strong public speaking skills and ability to develop customer-facing presentations.

• A creative and innovative mindset with the ability to generate fresh ideas and approaches to content creation.

• Experience working in developer first or cloud native companies

• Prior experience in Product Marketing, Content Marketing or Sales Engineering a plus.

• Bachelor's degree, technical degree preferred.

• MBA or master’s degree in a technical field optional.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $150,300 to $206,700.

For Washington-based roles, the base salary hiring range for this position is $136,600 to $187,900.

For California-based roles, the base salary hiring range for this position is $150,300 to $206,700.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.