Director, Brand & Integrated Marketing

Job Title:

Director, Brand & Integrated Marketing

Role Overview:

We are seeking a dynamic and experienced Director of Brand & Integrated Marketing to join our team to lead our Brand and Integrated Marketing campaigns. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our consumer marketing efforts and in redefining McAfee to consumers. This role reports to the Vice President, Growth Marketing.

This is a remote position located in the United States. We prefer candidates located in the Dallas/Frisco or California marketplace. We will only consider candidates currently in the United States and are not offering relocation assistance at this time

About the Role:  

• Shape the positioning of our brand, showcasing our leadership in online protection 

• Lead the strategy, development and execution of full-funnel integrated marketing campaigns that increase awareness, drive understanding, and build overall growth 

• Develop the annual plan for brand and integrated seasonal campaigns 

• Collaborate with cross-functional marketing partners and agencies (Product Marketing, Comms, Analytics, Social, Growth, Creative) in the development of the campaigns to ensure strong integration and flawless execution 

• Drive key metrics and programs such as NPS, Brand Health and campaign performance 

• Be a voice for the consumer and the brand: ensure visual and messaging consistency across programs, audiences, and regions across the business 

• Partner in the development of key companywide initiatives including events and influencer programs 

• Move easily between complex activities and communicating strategies, results and opportunities to leadership, partners and cross-functional teams 

• Ability to develop award-winning campaigns and leverage best in class practices 

• Strong understanding of media strategies and channels  

• Very strong relationship building and cross-functional collaboration capabilities across various levels of partners and skill sets 

• Excellent analytical and critical thinking skills 

• Persuasive verbal and written communication 

• Ability to move with speed and purpose and drive change

About You: 

• 12+ years of leading consumer-facing marketing and integrated campaigns, including influencers and event marketing campaigns 

• Deep experience in brand strategy, architecture, messaging and visual identity systems  

• Have worked in a high-growth or transformation mindset business 

• Experience managing agency partners (media, creative, and research) 

• Prior experience in a leadership role  

• Experience with global businesses. Experience in the tech/software industry a plus  

#LI-Remote

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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