Field Marketing Manager - US (m/f/d))

Your role and goals

Are you a highly motivated, sales-focused field marketer ready to localize and leverage global marketing programs, create brand awareness, and drive pipeline conversion for our market in North America? Then you are what we need. 

Productsup is looking for an experienced Field Marketing Manager to play a key role in developing and executing integrated marketing programs, both online and in-person events, and demand generation efforts for the North America market.  

Your success will be measured by the ability to build a solid pipeline while increasing opportunities in the North America markets to drive sales velocity.

In your first 3 months you will:

• Get to know the marketing and sales teams and your main stakeholders and develop a strong understanding of the goals and initiatives that are key to success in the North America region
• Build and execute high impact localized campaigns and events for the North America market in partnership with your stakeholders to achieve KPIs, with a focus on pipeline generation and account expansion for our sales team
• Create, maintain, and track event calendars, project plans, and reports, and communicate updates and results to relevant teams and management
• Build the plan, pipeline, and local brand in close cooperation with the various central marketing resources: corporate communications, marketing operations, marketing programs, digital/social, and design

In your first 6 months and beyond you will:

• Be the first point of contact and sparring partner for the North America sales team and jointly work on the funnel development
• Own the North America event initiatives from planning to execution and organize Productsup’s own events with partners and customers
• Own the pipeline targets (MQL, SAL, SQL, opportunities) and brand awareness metrics
• Track, measure, and communicate program results (using marketing analytics tools) and seek to generate new global best practices through experimental efforts with events and various campaigns
• Build and nurture local partnerships: Identify and establish strategic partnerships with local 3rd party media and associations to enhance Productsup's brand visibility and expand reach 
• Monitor and analyze campaign performance and event feedback, and provide insights and recommendations for improvement

What you bring to the team

• 5+ years of field marketing experience in a B2B SaaS environment
• Degree in marketing, corporate communications, or equivalent work experience
• Experience in event management is a must. Experience in organizing events like Shoptalk, NRF, eTail etc, is a bonus
• Work independently and be able to plan and deliver against hard deadlines while managing several projects in an effective manner
• Analytical mindset with proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisions
• Tech-savvy and data-focused with a solid understanding of the online marketing and/or e-commerce industries
• Experience with marketing automation software (HubSpot, Qlik, and Salesforce is a plus) 
• Strong communication skill, both verbal and written, is a mus

What we offer you

• A permanent position with a salary range between $ 90,000.00 - $ 110,000.00 USD gross commensurate with experience and location
• The option to work remotely and flexibly, because we know outstanding talent knows best how and where to work
• A unique and thorough onboarding program where you’ll learn the ins and outs of our company and product
• Ongoing internal and external training, plus a yearly learning budget to help you continuously grow professionally and further your career with Productsup
• Opportunities for engaging in our Corporate Social Responsibility initiatives, plus one paid Impact Day per year dedicated to voluntary work
• Employee referral bonuses: we know that talent attracts talent, and we encourage you to refer people you know to join our team
• The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment with 40+ nationalities
• 401(k) plan with an attractive employer contribution
• Various plans for health insurance with vision and dental options
• Parental leave options