Marketing Operations Manager
72% Flex- Remote from:United States
Marketing Operations Manager
Offer summary
Qualifications:
+2 years of Marketing Operations experience, Experience with HubSpot and Salesforce, Admin certification a plus, Strong hands-on experience with marketing technology stacks.Key responsabilities:
- Support and optimize tech stack for entire marketing team
- Collaborate with GTM leadership to drive marketing initiatives
- Oversee lead generation system and ensure data quality and accuracy
Job description
Your missions
Description
We’re looking for a Marketing Operations Manager to join us!
The Marketing Operations Manager plays an important and influential role in spearheading transformative initiatives across the go-to-market organization and fostering collaboration among diverse stakeholders as the marketing subject matter expert. The ideal candidate is a marketing tech stack expert with experience optimizing marketing processes, streamlining the tech stack and maintaining high data quality. This role will get to work directly with senior leaders within the organization.
What you will do
- Support the entire marketing team (Demand Gen + BDR’s + Product Marketing + Customer Marketing) with an integrated tech stack and streamlined processes
- Help build and optimize a robust tech stack for our Marketing & Sales team (core tools HubSpot, SFDC, Outreach)
- Partner with GTM leadership to optimize marketing programs and campaigns
- Establish and nurture an efficient lead generation system to drive consistent company growth
- Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations. Maximize the potential of marketing technology through automation, integration, enablement, and maintaining data accuracy.
- Oversee the planning, execution, and coordination of marketing initiatives to meet predefined goals and KPIs
- Monitor performance, develop insights, make recommendations, and implement optimizations across MQLs, SQLs, pipelines, content, channels, and campaigns
- Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI
Requirements
- +2 years experience in Marketing Operations
- HubSpot and Salesforce experience is required, Admin certification is a plus
- Previous experience building marketing technology stacks and integrating tools to support business objectives
- Strong hands-on experience in Hubspot and Salesforce creating automation and system alignment
- Strong experience supporting Demand Generation and Customer Marketing
- Experience supporting tool stack for BDR/SDR team
- Experience providing both high-level insights as deep dove analytics to senior leadership
The ideal candidate will:
- Be action oriented; continually move the ball forward
- Actively seek out and solve business problems
- Possess an investigative mindset
- Plan, prepare, and execute the day
- Live and breath data and reports
- Be unafraid to make mistakes and try again
Required profile
Experience
Hard Skills
Soft Skills
- Action-oriented
- Problem-solving mindset
- Analytical and detail-oriented
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