Senior Social Media Strategist

At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.

Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.

Be Present. Be You. When you can truly be there, you feel free.

Botanic tonics is looking for an experienced-yet-scrappy Senior Social Media Strategist. In this role, you’ll craft and execute a comprehensive social and community strategy that’s more than just growing our Instagram following. You’ll work in lock-step with Brand & PR to implement strategies aimed at growing social reach, deepening community engagement, and leveraging community insights to drive broader marketing strategy.

Responsibilities

Community Management:

• Develop and implement a comprehensive community engagement strategy that aligns with Botanic Tonics’ mission and goals

• Lead content and comment moderation across social platforms by actively engaging with the community

• Establish a process to identify brand and product loyalists to participate in testimonials, feedback sessions, etc. 

• Work with PR to maintain high levels of engagement with Customer Advisory Board members, ensuring that their thoughts are adequately captured and influence decision-making

Social Media Management:

• Develop and execute a social media strategy across the relevant channels, including by not limited to Instagram, Tiktok, Facebook and LinkedIn

• Work with Brand to identify creative content themes that can be brought to life through social campaigns

• Develop the social content calendar that aligns with the broader marketing initiatives

• Strategically manage and grow our presence across social channels, creating content that resonates with our audience and drives engagement. 

• Own the various methods of social content creation including: writing comprehensive briefs for creative team, editing existing long-form content to “social first” standards, and filming/producing net new content across channels

Influencer and Creator Management:

• Identify and connect with potential influencers and advocates

• Negotiate individual influencer agreements for content creation, usage rights, whitelisting, etc. 

• Own influencer relationships end-to-end

• Brief & work with existing content creators to supplement in-house content generation

Qualifications

• Bachelor Degree in Marketing, Communications or related field highly preferred

• 3-5 years of social & community management experience, preferably for a fast-paced CPG brand

• Exceptional interpersonal skills and ability to establish positive relationships

• Exceptional verbal and written communication skills, capable of engaging a diverse online community

• Experience with Later, IG Shops, Tiktok Shops, Shopify, and Asana

• Working knowledge of photoshop and video editing tools 

• Genuine interest in our products and mission, eager to share knowledge and engage with customers

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.