Director, Product Marketing

About this role: 

As the Director of Product Marketing you are responsible for establishing product positioning and messaging, use cases and corresponding content that illustrate product differentiation and drive demand and consumption of Reprise demo creation offerings. You’ll constantly be collaborating with the Leadership, Product, Marketing and Sales teams to implement and execute a successful product go-to-market (GTM) plan and roadmap strategy and produce the essential content required to activate internal and external audiences. You'll be an expert on our product, our customers, the market and competitive landscape.

You’ll be particularly focused on partnering with members of the Marketing team to ensure a successful integrated marketing approach and you’ll work across our Sales and Customer Success teams to meet and exceed revenue and customer goals. 

In this role, you can expect to:

• Strategize on, lead, and execute product marketing efforts including: creation of product positioning, messaging, GTM strategy and customer/market intelligence
• Develop a deep understanding of the portfolio of offerings, features, use cases, audiences and the markets in which we compete
• Constantly collaborate with the Product team to understand and articulate the roadmap, communicate and enable the Sales and Customer Success teams on the value proposition of the offering and features (messaging, key benefits, buyer personas, competitor battle cards, etc.)
• Partner with Marketing and Sales teams to understand the sales process, opportunities and challenges and deliver content to support growth, including: messaging, competitive positioning, use cases, demos, web content and blogs
• Identify opportunities to expose the Reprise offerings in a transparent and value-led way to generate awareness and convert leads
• Analyze internal product and customer data; conduct and share regular assessments on competitive landscape, conduct interviews with our customers and prospects, influence the product roadmap and sales strategy
• Communicate all of the above through internal enablement and external communications that support demand generation, customer expansion and renewal efforts
• Lead other product marketers to achieve success as the team grows

Required Skills:

• Passion for working in a dynamic, high-growth environment
• 7+ years of product marketing experience in B2B SaaS market with proven leadership experience
• Growth hacking skills to constantly understand buyer needs, identify opportunities to showcase differentiation, rapidly build demos to illustrate solutions, simplicity and impact
• Customer-first focus to present solutions, create content and educate buyers
• Exceptional written and verbal communication skills with both internal teams and especially with prospects and customers. You've had experience with and excel at writing blog posts, customer presentations, launch communications, use cases, etc.
• Experience developing and implementing go-to-market programs for a growing B2B SaaS company
• Experience contributing to and leading customer research, analyst outreach, positioning, segmentation, and messaging of new and existing products into market
• Experience as a team lead or manager 
• Adaptability to work and excel in an early stage startup. Our processes change week over week, so does the product. Does that excite you or stress you out?
• A continuous improvement mindset that understands things are constantly changing, and is passionate about helping them change for the better. We are entrusting you to see that. If something is not working, you fix it. If you can't fix it, tell someone who can.
• Raw wattage to think and learn quickly in a fast-paced startup environment