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Brand & Vertical Marketing Lead

72% Flex
Full Remote
  • Remote from:Cayman Islands
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Brand & Vertical Marketing Lead

72% Flex
Remote: Full Remote
Work from: Cayman Islands...

Offer summary

Qualifications:

Growth Marketing experience (5+ years), Web3 ecosystem knowledge.

Key responsabilities:

  • Develop growth marketing frameworks and campaigns for partners on Arbitrum
  • Lead Web3 incentives growth campaigns with partnership team
The Arbitrum Foundation logo
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The Arbitrum Foundation

Information Technology & ServicesStartup

https://arbitrum.foundation/

11 - 50 Employees

aboutThe Arbitrum Foundation

Job description

Logo Jobgether

Your missions

The Arbitrum Foundation is an organisation based in the Cayman Islands that is tasked with developing and nurturing the Arbitrum ecosystem. This includes Arbitrum One, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security and Arbitrum Nova, which allows for ultra-low cost fees by leveraging AnyTrust technology making it ideal for Social and Gaming applications.

Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity. 


The Arbitrum Foundation marketing team is seeking a Vertical Growth & Brand Marketing Lead who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

Responsibilities
  • Devise growth marketing frameworks and oversee campaign designs across verticals to ensure positive ROI.
  • Drive user growth strategies for partners launching projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, AMAs’, content creator activations, digital marketing, NFT & tokens, content crossovers, etc) 
  • Lead and conceptualize Web3 incentives growth campaigns in partnership with the partnership team, including NFTs, aligning with the partners' goals.
  • Understand partners' needs and craft solutions, serving as a consultant to fuel their growth.
  • Work closely with our community, partnership and product marketing teams to drive end to end campaigns with message cohesion.
  • Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving while collaborating cross-functionally to achieve bigger goals for the partners.
  • Create best practices and growth programs to drive results in scale.
  • Drive iconic partnerships to drive categorical brand awareness in must-win verticals such as DeFi and gaming. 

    • Desired Background
  • Growth Gaming and/or Web3 professional experience is highly preferred.5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
  • In-depth knowledge of the Web3 ecosystem.
  • Good grasp of Web3 user funnel challenges and cross-platform user journey.(Good to Have) Experience working with an NFT launchpad or directly involved in working with DeFi protocols or gaming publishers, demonstrating a creative approach to marketing strategies.
  • Effective relationship builder with strong communication skills for our partners.
  • Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
  • Be able to work across time zones with global partners.
    • At the Arbitrum Foundation, we believe that diversity, equity, inclusion, and belonging are essential to our success. 
    We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
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    Hard Skills

    Soft Skills

    • Strong communicator for partners
    • Proactive and autonomous work ethic
    • Global collaboration mindset

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