Digital Marketing Growth Manager

JOB OVERVIEW:

This position is responsible for developing Ecommerce strategy and utilize digital marketing skills to lead full-funnel campaigns and initiatives. This will include planning, executing, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth from our customer base. This person will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.

KEY RESPONSIBILITIES: 

• Architect, develop and direct high-impact Ecommerce strategies that drive incremental revenue
• Generate strategic insights from a variety of sources, including industry data and trends, new product introductions, special offers, customers, key opinion leaders and more to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions
• Partner closely with copywriters and designers to iterate on ads and optimize media to drive micro- and macro-conversions in a variety of channels and calls-to-action, including engagement, opens, clicks, ecommerce transactions and form fills
• Communicate campaign vision to and lead the buy-in from key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers, key opinion leaders, and industry associations
• Provide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, YouTube videos, etc.
• Collaborate with partners to optimize all growth strategy components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc.
• Drive all campaigns with a test-and-learn approach to continually instruct and augment the performance of all campaigns
• Deliver timely, relevant, and straightforward reporting on campaigns and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaigns

SPECIFIC KNOWLEDGE & SKILLS: 

• Proven experience with running Ecommerce initiatives with a track record of success
• An understanding of how to leverage content, promotions, and special offers to drive response
• Skilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.
• Experience with search technologies and platforms
• A strong understanding of SEO strategies and the business models of search platforms (Google, Bing, YouTube, etc.)
• Excellent verbal and written communication skills
• Highly organized with exceptional project management skill

GENERAL SKILLS & COMPETENCIES: 

• Excellent understanding of industry practices
• Strong proficiency with tools, systems, and procedures
• Excellent planning/organizational skills and techniques
• Excellent independent decision making, analysis and problem solving skills
• Outstanding verbal and written communication skills
• Excellent presentation and public speaking skills
• Excellent interpersonal skills
• Excellent conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company
• Good negotiating skills
• Resolve complex issues in effective ways
• Project management, consultative skills and ability to manage a budget
• Specialist in multiple technical and/or business skills
• Ability to cultivate and develop lasting internal and external customer relations

WORK EXPERIENCE: 

Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

The posted range for this position is $95,990 to $167,983 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. 

This position is eligible for a [bonus/incentive] not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. 

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers