Paid Search Manager - North America

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.  

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

The Paid Search Manager—North America will be responsible for owning, managing, and optimizing the paid search strategy for Google Ads and Microsoft/Bing Ads. This person will be a strong, analytical leader who consistently looks for ways to test and further optimize complex paid search campaigns to ensure strong ROI.

 Responsibilities 

• Manage campaign optimizations, including search query reports, ad copy and keyword creation, bidding strategies, keyword expansion, A/B testing, and conversion rate optimization.

• Track and analyze spend pacing to ensure alignment with budgeting goals at a channel and campaign level.

• Work closely with the campaigns team, communicating continuously and ensuring changing resource and project requirements are met and understood.

• Test hypotheses to build and incorporate a playbook of scalable and repeatable best practices.

• Maximize full funnel efficiency, striking a proper balance of lead quantity and quality.

• Anticipate risks and obstacles and address them with the team proactively.

• Manage approval workflows and ensure sign-off from internal teams.

• Produce regular reports and participate in monthly meetings measuring digital contribution to pipeline and revenue goals.

Required Skills & Experience

• 3-5 years of experience working on paid search campaigns with $1M+ annual budgets

• Advanced proficiency with Google Analytics, Google Ads, and Microsoft Ads

• Experience managing multiple channels/campaigns at one time

• Experience analyzing and reporting on KPIs for digital marketing channels

• Experience working with remote or international teams

• Experience working with spreadsheets for project management and data analysis

• Excellent communication and presentation skills

• Strong organizational, problem-solving, and project management skills

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$90,600.00 - $177,800.00

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.

This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.