Senior Marketing Strategy & Planning Manager

Title: Senior Marketing Strategy & Planning Manager

Description:  Partner with cross-functional stakeholders to implement marketing initiatives and programs. Duties include: 

• Manage team of marketing managers also responsible for web analytics to deliver high-quality projects;
• Manage and drive the implementation and success of digital and ecommerce marketing strategies and processes for high growth clients;
• Analyze marketing sourced pipelines and bookings, calculate Return on Marketing Investment (ROMI) and manage and optimize budget allocation to ensure successful implementation of marketing goals and strategies;
• Collaborate with Marketing, Sales and Sales Operations Leadership to lead annual and quarterly planning processes for determining marketing contributions allocated for leads, pipelines and bookings;
• Direct quarterly cadence for Marketing and Executive Quarterly Business Reviews (QBRs) and board reporting to ensure cross-functional alignment with sales and finance;
• Define overall marketing strategies, Key Performance Indicators (KPIs) and growth plans to ensure alignment with overall company strategies;
• Manage reporting on overall health of company marketing funnel including volume, velocity, conversion stage-to-stage and average value;
• Deliver, optimize and forecast marketing-driven pipeline with sufficient coverage to meet and exceed sales targets to ensure marketing efforts lead to predictable business outcomes and continuous improvement;
• Improve data integration across organization to influence marketing development decisions;
• Build Dashboards using Tableau, Power BI, Looker, and DOMO in order to identify gaps between marketing forecasts and goals for marketing sourced pipeline(s);
• Create predictive analytics, ETL processes, and statistical models to gain insights into future marketing performance using Alteryx and Python.
• Oversee and analyze effectiveness of marketing initiatives and programs to increase marketing pipeline contribution and improve programs and campaigns;
• Utilize complex digital marketing platforms and data warehouse software such as Salesforce and Redshift and Demandbase to analyze Account Based Marketing and coordinate budget strategy and budget allocation process across marketing teams; and
• Recommend future business budget allocations using expertise in marketing and information systems.

Position remote from anywhere in the U.S.

Requirements: Master’s degree or foreign equivalent in Information Systems, Analytics, Electronics and Communication Engineering or closely related field and 3 years of experience working in a Marketing Analytics, Sales Analytics or Business analytics position.

Experience, which may be gained concurrently, to include each of the following:

• 3 years of experience developing data warehousing delivery.
• 3 years of experience developing and maintaining expertise using Alteryx.
• 3 years of experience using Python, SSRS and SSIS.
• 1 year of experience managing and optimizing budget allocation.
• 1 year account based marketing experience using Demandbase.
• 1 year of experience working with Salesforce.com reporting.
• 3 years of experience using Tableau.

Job Site:  3790 El Camino Real, Suite 518, Palo Alto, CA 94306.  Position remote from anywhere in the U.S.

Salary: $236,600 per year