Marketing Specialist

Marketing Specialist

Location: New Jersey - Remote

Ready to make a difference?
If you’re passionate about marketing and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.

About ICF's Advertising and Marketing Capabilities: 
Our Marketing team is made up of more than 1,700 communications professionals.  Within this team, is a marketing account services team who support energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency.  This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment. 
 

The Marketing Specialist will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with a utility in NJ. The account services team manages all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and paid media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. The right candidate should be a marketing generalist who knows how to work with experts, including paid media and creative teams to achieve our goals. This position will be based in NJ, but will be a work-from-home position. Minimal local travel is required. 

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Support day-to-day project management of the planning, development and implementation of marketing and advertising strategies and activities to support energy efficiency efforts with ICF’s utility clients. 
• Work with creative teams to develop advertising assets such as digital ads, direct mail, and email along with marketing collateral such as forms and brochures.  
• Develop and manage project plans and timelines to ensure projects remain on track. 
• Help develop presentations and other communications tools. 
• Work with the paid media team with the execution of media plans within assigned marketing budgets. 
• Track multiple deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other tools. 
• Track and report on marketing campaign metrics. 

What we need you to have (minimum qualifications): 

• Bachelor’s degree in Communications, Marketing, Advertising, or related majors. 
• 2+ years of working experience in marketing, advertising, client management, or related field; experience working in consumer marketing at an advertising agency is a plus.

OR

• 6+ years of working experience in marketing, advertising, client management, or related field; experience working in consumer marketing at an advertising agency is a plus.

What we would like you to have: 

• Experience working in a fast paced, deadline driven, multi-tasked environment. 
• Experience working with Google Analytics. 
• Experience working with and developing Excel spreadsheets to interpret data. 
• Strong analytical, problem-solving, and decision-making capabilities. 
• Experience marketing services or complex programs that may involve working with engineers or other technical professionals.

 
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Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

 

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is:

$54,397.00 - $92,475.00

COVID-19 Policy: The position you are applying to requires the selected employee(s) to provide proof of their full vaccination status which is defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for use by the FDA.

New Jersey Remote Office (NJ99)