Lifecycle Marketing Manager

24WD77726

Position Overview

Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion, adoption, and renewal rates.

Reporting to the Senior Manager, Lifecycle Marketing, this is an exciting opportunity for a data-driven marketer: you will combine your scientific curiosity with your flair for designing targeted experiences to deploy scalable strategies that deliver customer value and growth.

You will work remote or hybrid.

Responsibilities

• Drive the strategy for targeted Lifecycle Marketing experiences that address top renewal risks and growth opportunities

• Design, deliver, and optimize targeted experiences that drive key leading indicators for each lifecycle stage by acting as strategic lead and project manager for cross-team experience deployments

• Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences

• Turn insights into market-facing activity and help us connect tactical activities with the business objectives and customer needs they support

• Examine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would enable us to drive the biggest impact on retention

• Partner closely with data, engineering, and ops teams to complete detailed design for each experience, at the cutting edge of new marketing technology to drive their development

• Identify data connections, system integrations, and team processes, that would enable us to deliver better customer experiences, and capture and communicate those requirements with Data, Engineering, and Ops stakeholders

• Produce presentations and report outs for senior stakeholders across your portfolio of projects on the project purpose and goals, success measures, timeline, and key results

Minimum Qualifications

• 5+ years of in-house marketing experience (preferably in B2B, SaaS company)

• Broad and deep experience in data-driven marketing experience design and activation with a demonstrated track record in increasing customer adoption, product usage, and engagement

• Must be in your element reviewing and understanding complex multi-relational customer data sets

• Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses

• Experience delivering against SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights

• Experience working with and/or contributing to process design requirements for Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics, etc.)

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

 

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

 

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $118,800 and $192,170. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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