Manager, Digital Marketing and Technology

At Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

Are you an innovative and passionate digital marketing professional who enjoys challenging yourself and others every day? Cable One is seeking a talented digital leader to drive all digital marketing and technology efforts for Residential Services.

In this role you’ll strategize and execute an SEO/SEM digital marketing plan that ensures brand consistency across all marketing platforms and aligns with business goals. You must also understand marketing data, technology and automation to optimize marketing efforts and achieve sales and retention goals. You should understand how systems interconnect to integrate data between platforms since your work will cross all digital channels to improve business performance.

The Manager, Digital Marketing and Technology must work closely with cross-functional teams, work smoothly under pressure, with communication that should be equally effective with IT, marketing, CX and sales. You are a collaborator and a team player, bridging gaps and connecting the dots between departments while driving peak digital marketing performance.

Among your responsibilities:

• Lead the development of SEO/SEM campaign deliverables ensuring each receives the appropriate resources and attention to be successfully completed on time and meet established goals

• Conduct keyword research, analyze website performance, and identify opportunities for optimization to enhance organic and paid search performance

• Manage PPC campaigns, including budget allocation, bid management, and performance tracking, to maximize ROI and achieve business objectives.

• Collaborate with cross-functional teams, your direct reports and agency partners to ensure alignment of initiatives with overall marketing goals and objectives.

• Stay informed about industry trends, algorithm updates, and best practices in SEM/SEO to continuously improve strategies and tactics.

• Implement and manage marketing technology platforms, including but not limited to CRM, marketing automation, analytics, and attribution tools.

• Optimize marketing technology stack to improve data integration, campaign tracking, and reporting capabilities.

• Provide regular performance reports, insights, and recommendations to stakeholders to drive informed decision-making and optimize marketing efforts.

• Stay abreast of emerging marketing technologies and tools, evaluating their potential impact on our marketing strategies and recommending adoption as appropriate.

• Lead and mentor a team of SEM/SEO specialists, providing guidance, support, and professional development opportunities.

• Serve as super-user and product evangelist for a variety of digital tools including Customer Data Platform (CDP), marketing automation (Marigold), CMS (Sitecore), Databricks and/or Snowflake, and myriad integrations with second and third party data providers.

• Change management, including implementation of new marketing technology rollouts, and potentially overseeing training of marketing software and user adoption for marketing users, serving as IT and BI liaison, eCommerce integrations, and the like

• Lead user acceptance testing for marketing technologies while correcting any issues that arise, oversee data security and product enhancement, optimize technology investments and manage relationship with internal users and vendors

Qualifications

• Bachelor’s degree in marketing or related field required

• 8+ years of experience leading SEM/SEO management, preferably in an enterprise-level environment.

• In-depth knowledge of changing search engine algorithms, ranking factors, and SEO best practices.

• Hands-on experience with PPC platforms (Google Ads, Bing Ads, etc.) and SEO tools (Google Analytics, SEMrush, Moz, etc.).

• Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.

• 2+ years of experience with marketing technology platforms, such as CDP, CRM, marketing automation, and analytics tools.

• Excellent communication, collaboration, and project management skills.

• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.  

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. 
 
 

Pre-hire Processes 

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.