Product Marketing Specialist, Media & Entertainment

24WD77406

Position Overview

Become part of a dynamic product marketing team helping creatives in the media and entertainment industry discover and adopt the right solutions to bring their projects to life. Focusing on our media and entertainment tools and reporting to the Media & Entertainment Product Marketing Lead, you will create comprehensive product marketing programs, product positioning, value propositions, marketing assets and sales tools. You will also collaborate with several teams, including audience marketing, technical marketing, campaign development, product, strategy, and sales. This is a remote or hybrid role.

As a Product Marketing Specialist, you will help drive growth of Autodesk solutions for film, TV, games, and media.

Responsibilities

• Build product marketing programs that support customer growth and retention, and strengthen customer loyalty

• Create messaging and value propositions that communicate the benefits of Autodesk M&E tools, and translate them into customer-facing marketing assets (blog posts, presentations, case studios, white papers, videos, sales tools)

• Oversee product launch marketing. Creating launch plans, marketing content, sales tools, and customer communications

• Develop customer webinars to generate leads and revenue

• Help develop engaging marketing campaigns

• Support events including social promotion and community engagement

• Report on the effectiveness of marketing programs, highlighting how efforts contribute to business objectives

Minimum Qualifications

• 2+ years Product Marketing experience preferably in media and entertainment

• You have experience building marketing plans that contribute to business growth and build customer loyalty

• Creating compelling marketing assets including landing pages, customer stories, sales tools, presentation decks, video and webinar content

• Collaborating with product teams to understand roadmaps and designing marketing plans that showcase latest feature developments

• Bringing product stories to life through compelling content and programs

Preferred Qualifications

• You have exceptional written and verbal communication skills, are articulate, and can engage with a variety of audiences

• You can break down complex concepts into simple messaging to serve customers of all technical levels

• You have experience setting goals and working on several marketing priorities simultaneously

• You are a storyteller. You are comfortable speaking with customers and you can create marketing messaging and visually exciting content that resonates with creative audiences

• You have experience addressing problems using an analytical and data-driven approach

• You work well in global multicultural environments and are a team-player with experience working across teams

Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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