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Senior Marketing Manager - Francophone market

79% Flex
Full Remote
Senior (5-10 years)
  • Remote from:Cameroon
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Senior Marketing Manager - Francophone market

79% Flex
Remote: Full Remote
Experience: Senior (5-10 years)
Work from: Cameroon...

Offer summary

Qualifications: Minimum 6 years marketing experience, Fluency in French, written and spoken.

Key responsabilities:

  • Drive crypto adoption in Francophone market
  • Manage strategic partnerships and marketing campaigns
  • Shape Binance brand in key markets
  • Develop and analyze campaign effectiveness
Binance logo
Match working
Binance
Fintech: Finance + TechnologyLarge

https://www.binance.com/

1001 - 5000 Employees

aboutBinance

Job description

Logo JobgetherYour missions
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the Francophone market. You will be delivering performance driven campaigns and help shape our brand in the market. Fluency in French is a must.
 

Responsibilities:
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance 
  • Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
  • Own retention marketing strategies, and own the lifecycle campaigns
  • Help shape the Binance brand in key Francophone Markets
  • Report on the effectiveness of campaigns and provide data-driven recommendations

    • Requirements:
  • Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
  • Must have a strong interest and knowledge in crypto/blockchain/technology
  • Written and spoken French fluency is a must
  • Must be able to work independently
  • A university degree relating to Marketing is a plus
  • Strong coordination skills and strategic mindset for marketing
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management
  • Proven experience in growing and managing user base
    • Working at Binance
    • Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
    • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
    • Tackle fast-paced, challenging and unique projects
    • Work in a truly global organization, with international teams and a flat organizational structure
    • Competitive salary and benefits
    • Flexible working hours, remote-first, and casual work attire

    Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

    Apply today to be a part of the Web3 revolution!

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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    Required profile

    Match working
    Experience
    Level of experience :
    Senior (5-10 years)
    Industry :
    Spoken language(s)
    Check out the description to know which languages are mandatory.
    Match working
    Hard Skills
    Soft Skills
    • Execution-oriented mindset
    • Strong coordination and strategic mindset

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