Director of Marketing - PGIM Portfolio Advisory

Job Classification:

Marketing & Communications - Marketing

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE

As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers!

If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today.

At PGIM, You Can!

What you will do

As PPA’s Marketing Director, you will be responsible for developing and implementing marketing strategies to drive brand awareness, generate leads, and support the sales team. You will collaborate closely with cross-functional teams, including sales, client service, product development and senior management, to ensure effective execution of marketing initiatives.

This position is based in Newark, NJ. Our organization follows a hybrid work structure where employees can work remotely and/from the office. Working from the Newark office is required 2 to 3 days per week for this position.

What’s in it for you?

• Joining a highly entrepreneurial team that is delivering on one of Prudential’s and PGIM’s biggest strategic initiatives.

• Having immediate impact on client relationships and business building efforts.

• Being at the ground level of leading the build-out of PPA’s client-facing organization.

• Gaining hands-on experience from constant senior leadership exposure.

• Developing leadership, strategic thinking, relationship building, and business operational skills in a turbo-charged environment.

What you can expect

• Work with the CMO and client-facing teams within PPA to develop and implement comprehensive marketing strategies to support business objectives and drive brand awareness.

• Create and execute strategic marketing campaigns across various channels, including digital, social media, email, and events.

• Collaborate with internal stakeholders to develop compelling messaging and content that effectively communicates our value proposition.

• Manage PPA's website and digital presence, ensuring it is up to date, optimized for search engines, and aligned with marketing objectives, as well as ensuring PGIM.com references to PPA are up to date.

• Track and analyze marketing campaign performance, generate reports, and provide insights to drive continuous improvement and achieve marketing goals.

• Develop and manage relationships with external vendors, agencies, and partners to support marketing initiatives.

• Stay up to date with industry trends and emerging marketing technologies, working with PGIM’s technology leads to ensure the adoption of innovative strategies.

• Build on the strength and reputation of the PGIM brand to lead the marketing efforts for PGIM’s new PPA business, working with the PGIM brand team.

• Drive awareness of the PPA team across Prudential, the team’s advisory capabilities and upcoming solutions

• Connect the work of PPA with partner affiliates, particularly Fixed Income and Private Alternatives

• Liaise with PGIM Global Communications team, providing business context, content updates and general recommendations to enable a cohesive marketing and communications plans for the business.

• Work with PPA, PGIM and PGIM Quantitative Solutions Compliance, Legal and other business functions as needed. Sales team to compile and coordinate meetings and assist in addressing follow-up questions.

What you will bring

• Bachelor's degree in marketing, business administration, or a related field

• Minimum of 5 to 7 years of experience as a Marketing Manager, preferably with some experience in credit, alternatives and/or multi-asset solutions.

• Proven track record of developing and executing successful marketing campaigns.

• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.

• Excellent written and verbal communication skills, with the ability to create compelling content.

• Experience managing digital marketing channels, including social media, email, and website.

• Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools

• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.

• Ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.

What will set you apart?

• Experience in Asset Management Industry

• Experience with executive-level interaction

PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

What we offer you

• Medical, dental, vision, life insurance and PTO (Paid Time Off)

• Retirement plans:

• 401(k) plan with generous company match (up to 4%)

• Company-funded pension plan

• Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional health, and career development.

• Tuition Assistance to help finance traditional college enrollment, approved degrees, many accredited certificate programs, and industry designations.

To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $144,000 - $165,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

About PGIM Portfolio Advisory Group
PGIM Portfolio Advisory (PPA) is a newly established investment business within PGIM responsible for providing institutional clients asset-liability management, portfolio strategy, and asset allocation solutions utilizing PGIM’s multi-asset class expertise with a focus on public and private credit. On behalf of its clients, PPA will oversee portfolio construction, execution, and management and will partner with PGIM affiliates including PGIM Fixed Income, PGIM Private Capital, and PGIM Real Estate to deliver best in class private origination, credit underwriting, investment research, and risk management capabilities across a full range of asset classes.