Copywriter

Purpose:  

The Copywriter role is responsible for producing, editing, and delivering content that’s compelling, easy to understand, on-brand, leverages SEO best practices, and is backed by data and research. This role will bring creativity and expertise by creating and testing copy that attracts and converts customers through all stages of the sales process. The copywriter role creates and develops compelling and impactful messaging for the Edible brand across various platforms and mediums. 

What that looks like day to day (10 or less): 

• Conceptualize and execute sound creative ideas for marketing collateral in a manner that elevates the brand and aligns with strategic goals 
• Craft precise, compelling copy that meets the specific requirements of the brief 
• Collaborate with team members to develop and refine concepts, campaigns, and creative ideas that reflect a deep understanding of our audience 
• Work with design, production, and front-end development partners to ensure each project’s creative vision is achieved 
• Partner with product and brand teams to establish voice and tone guidelines for various marketing channels 
• Test performance metrics to track the efficiency of written copy 
• Propose creative copy concepts as you find opportunities and revise development processes for efficient workflows 
• Ensuring timely execution of all deliverables, maintaining brand consistency, and meeting project deadlines 
• Stay up to date with industry trends and best practices to continuously improve and elevate the quality of Edible's copy. 

Required Experience (3-5): 

• At least 2-3 years of prior experience in copywriting, advertising agency, media company, or high-profile brand required 
• Experience creating compelling messages for different target audiences 
• Demonstrated experience producing quality copy under quick deadlines 
• Bachelor’s degree or higher, required 

Essential Competencies (3-5):  

• Strong command over language, including grammar, punctuation, and style. Ability to craft persuasive, compelling, and engaging copy across various platforms and formats (web, email, social media, ads, product descriptions, etc.). 
• Strong interpersonal and written communication skills to work effectively with team members across various departments, such as design, production, and development, to bring creative ideas to life. 
• Basic understanding of search engine optimization (SEO) principles and how to integrate relevant keywords naturally into copy to improve search engine visibility and drive organic traffic 
• Ensuring all copy and creative elements are accurate, consistent with the brand, and free of errors. 
• Strong organizational skills to manage multiple projects, prioritize tasks, and ensure the timely execution of deliverables while maintaining brand consistency. 
• The ability to revise and improve processes, workflows, and creative concepts based on feedback and changing requirements. 
• Staying informed about industry trends and best practices to continuously improve and elevate the quality of the copy and creative work. 

What We Offer:   

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership    
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication  
• Opportunity to be a part of Edible’s ‘Life at Edible’ Employee Resource Group, an inclusive team dedicated to fostering positive experiences for all, focused on connectedness to each other, to the company and the community 
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more  
• Paid time off, including sick days & holidays to support work-life balance  

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.