Social Media Content Manager

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey.

Are you ready to drive the social media strategy for Alpha Foods? We're on the lookout for a Social Media Content Marketeer who thrives on building connections across social channels, websites, and landing pages. If you have a knack for turning concepts into compelling content and possess the organizational prowess to project manage their delivery, we want to hear from you!

Responsibilities:

• Drive the social media strategy for Alpha Foods, acting as the creative force behind our brand.
• Establish seamless connections between our social channels, website, and landing pages for a cohesive online presence.
• Conceptualize and deliver engaging branded video, UGC video and text content regularly, inspiring and leading team members to elevate our brand.
• Craft short and concise on-brand and commercial copy that captivates our audience.
• Share compelling content through various channels, ensuring a robust web presence.
• Develop and execute 360° digital campaigns across social media, website landing pages, and other digital platforms, ensuring global rollout. With your creative ideas, you combine storytelling, brand aesthetics and the latest social media trends to help achieve commercial goals and turn prospects into brand lovers.
• Collaborate closely with design and writing teams to produce high-quality, visually stunning content.
• Develop UGC briefings to guide creators in producing objective-oriented content that drives the performance of our paid campaigns.
• Conceptualise and produce impactful digital content for our paid and organic channels - executing work on your own as well as guiding other team members to turn your concepts into reality.
• Work with a wide range of video, copy and static imagery - from photography to short video clips - and turn them into content assets built for individual platforms and audiences.
• Optimise in on always on way the performance of your creatives based on the analyses done by the social performance manager

Requirements

• Bachelor's or Master's degree in Digital Marketing, Communications, or a relevant field.
• Native proficiency in German, Proficient in written and spoken English.
• Hands-on, do-it-yourself (DIY) attitude to drive creativity and innovation.
• Excellent communication skills with the ability to collaborate effectively with multiple stakeholders.
• 3-5 years of hands-on experience in digital content and social marketing, preferably in an agency environment.
• Proven experience in bringing concepts to life through visual executions, video marketing, and content copywriting for social media, landing pages, and websites.
• Expertise in creating campaigns aimed at driving eCommerce sales, with a deep understanding of KPIs such as ROAS, CPA, CR, and CTR.
• Familiarity with popular social media channels, including Facebook, Instagram, TikTok, Pinterest, etc.
• Nice to have: nutritional background or strong knowledge of food supplements.

If you're ready to unleash your creativity, drive impactful campaigns, and be a key player in shaping the online identity of a leading digital brand, we invite you to join our dynamic team!

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life-work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of a large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.