Sales Development Representative (SDR)

The Role:

As a Sales Development Representative (SDR), you’ll be responsible for campaign management, sales/marketing, and cold email lead generation. 

As an SDR, your mission will be to book meetings with qualified prospects that should, hopefully, turn them into clients:

1. Design creative and effective cold email campaigns to convert prospects into leads
2. Continually optimize campaigns to ensure lasting results.
3. Update leadership on the results of their campaigns
4. Teach potential clients about what we can do via LinkedIn posts and engagement

Requirements:

• Thriving under stress. We are a lean team, and no two days are the same. You need to be comfortable with the unknown, a bit of messiness, and roll with the punches
• Excellent listening skills and the ability to build deep relationships
• Professionalism, maturity, and reliability to meet the expectations of successful entrepreneurs
• Strong communication skills in verbal and written English
• Highly resourceful team player who meets deadlines and follows through on commitments
• Tech-savviness and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends)
• Intelligent, adaptable, and problem-solving mindset
• High-performing individual with a desire to achieve and grow financially
• Proven ability to write high-performing cold emails
• Professional work setup including reliable internet, high-quality audio and video equipment, quiet space, clear background, and good lighting

Responsibilities:

• Start conversations and build relationships with qualified prospects.
• Leading weekly check-ins to provide updates, gather feedback and brainstorm growth strategies.
• Understanding our offers and meeting our lead generation expectations.
• Developing effective cold email strategies:
• Understanding the target audience and segmenting it effectively.
• Crafting compelling and concise email copy that captures attention and encourages action.
• Ensuring emails meet inboxing criteria to minimize bounce rates and avoid spam filters.
• Following industry best practices for deliverability and compliance.
• Continually optimizing campaigns for lasting performance.
• Monitoring campaign analytics to ensure optimal deliverability and engagement.
• A/B testing email variations to determine the best approach.
• Refreshing email content to avoid recipient fatigue.
• Analyzing campaign responses to refine audience targeting
• Generating new strategies based on insights to keep campaigns fresh and compelling.
• Expertise in Apollo.io, Clay, Smartlead, and other cold-email tools

Soft Skills:

• Efficiency in producing significant output with minimal wasted effort.
• Strong work ethic with a track record of working hard
• Adaptability to quickly adjust to changing priorities and conditions
• Commitment to follow through on verbal and written agreements
• Proactivity in taking initiative and bringing new ideas to the company.
• Honesty, Integrity, and maintaining trust and confidence.
• Coachability and openness to feedback.
• Generosity in keeping the big picture in mind and being willing to give.