Senior Product Marketing Manager (sales)

Hi,

I’m Lucy, Content Team Lead at TestGorilla. We’re a fast-growing HR tech startup that helps teams make better hiring decisions, faster and bias-free.

Over the past year, we’ve experienced tremendous growth. More than 10,000 companies have replaced CVs with our assessments to screen candidates in an unbiased and data-driven way.

As we scale our efforts in 2024 and beyond, we’re looking for a Senior Product Marketing Manager who’s passionate about helping people land dream jobs.

What’s in it for you?

• Help shape a fast-growing HR tech startup as an early employee
• Fully remote position with bright, motivated, and friendly colleagues around the world
• €60,000 -€75,000 + share appreciation rights (SARs)
• Flexible hours and vacation
• Paid parental leave
• Remote working budget: €1,000 per year (pro-rata based on your start date)
• Learning and development budget: 3.5% of base compensation

The job in a nutshell

As a Senior Product Marketing Manager, you will play a pivotal role in driving our sales enablement efforts, working closely with our sales team to ensure alignment between marketing and sales strategies. You will quickly become an expert on the needs, motivations, and challenges of TestGorilla’s customers and audience. You will be responsible for product marketing initiatives and ensure that our team creates high-value product marketing campaigns to highlight key capabilities, collaborate on launches and drive customers’ interest.

You will report directly to the Content and Product Marketing Team Lead, work hand-in-hand with the Product, Marketing, Sales, as well as Customer Success teams and collaborate across all departments. This is an amazing opportunity for a ambitious Senior Product Marketing Manager that is looking to embark on an startup journey and is ready to put 1 billion people in their dream jobs!

You’ll spend time on the following

• Managing, measuring and optimizing product marketing campaigns tailored to support sales efforts, and conversion from our free to our paid plans, as well as driving free plan signups and demo requests.
• Collaborating closely with the sales team to implement and optimize product marketing workflows that enhance sales efficiency and effectiveness, ensuring seamless communication and alignment between marketing and sales activities.
• Providing guidance and feedback to team members on creating sales-enablement materials and collateral to support the sales team in their interactions with prospects and customers, ensuring that messaging aligns with sales objectives and resonates with target audiences.
• Being a technical expert and resource for the sales team, providing training and support to help sales representatives effectively communicate product value propositions.
• Refine our buyer personas and their jobs to be done
• Understanding our competitors, the industry that we work in and what that means in terms of the changes we need to make to our product as well as how we communicate those changes to our customers
• Collaborating on and improving our product positioning and messaging to resonate with customers
• Collaborate with the Marketing, Product, Sales and Customer Success team

Here’s what we’re looking for

• You are inspired by our mission to put one billion people in dream jobs
• You are fully aligned with our values
• You are experienced in B2B product marketing from brief to campaign execution, including testing and iterating to improve performance and drive sales conversions and revenue growth.
• You build and maintain relationships easily across diverse sets of people and groups such as marketing, product, sales and customer success
• You are self-motivated and results-driven, with a genuine passion and enthusiasm for product marketing
• You have proven track record of successfully implementing product marketing strategies including planning, development, and execution geared towards enhancing sales performance and driving revenue growth
• You are curious about every step of a user journey
• You have the ability to translate technical information into understandable language, and you write copy that delights, surprises and informs our customers about new product features and launches
• You can handle multiple projects at the same time and are able to adjust priorities as our business needs change
• You are a great problem solver, with a flexible, can-do attitude, happy to put your hand to anything
• You have good time management skills, including prioritizing and scheduling
• You have outstanding interpersonal and communication skills
• You are comfortable with the ambiguity and pace of an early-stage startup
• You are comfortable working in a fully-remote environment

Bonus points if …

• You have experience working in a SaaS company and a fast-growing startup

Interested?

Here at TestGorilla, we eat our own dog food. We use our assessment platform to make sure we make the best hiring decisions faster and bias-free. I took one too and I enjoyed it!So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role. It’s also a great opportunity for you to get to know our product!If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career.