Copywriter

Spotlight Call on Monday, April 1st @ 12:30pm CST

Req: 4090

Job Title: Copywriter

Duration of project: 6 months

Location: McLean, VA

Max bill Rate: $75.00 **

Description**

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

We seek an energetic and skilled contract Senior Copywriter to be part of our talented in-house creative studio team. The Hilton Creative Studio partners with cross-functional teams to build marketing platforms and consumer campaigns to drive consumer awareness, engagement, preference, and loyalty with Hilton and our 22 brands. The Studio team of account managers, copywriters, designers, production artists, and animators are primarily located in McLean, VA. However, we also have team members in Glasgow, Scotland, Dallas, and other remote locations in the US.

You will work alongside our Creative Director, design, copy and account teams to conceive, develop and produce effective marketing and advertising campaigns. You will craft creative strategies, concepts, messaging, headlines, slogans and body copy for OmniChannel campaigns. This position will also provide scriptwriting and internal communications pieces when necessary. The most common types of projects you can expect to work on are banner ads, emails, social content (planned stories, posts and also real-time), branding projects and large campaigns. **

More Specifically, You Will**

As a contractor in this role, you will be responsible for:

" Proactively understanding and gaining knowledge of our brands, target audiences and competitor activities.

" Liaise with internal stakeholders to interpret and write creative briefs.

" Develop creative ideas and concepts, often in partnership with the Creative Director and Senior Designers.

" Write clear, persuasive, original copy through the various iterations of the project.

" Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.

" Evolve, revise or redevelop advertisements or campaigns in response to feedback from the Creative Director, or internal stakeholders.

" Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future camapigns

What are we looking for?

We believe the success in this role will demonstrate itself through the following attributes and skills:

" Ability to work on multiple campaigns for various internal brand clients at once, often in a dynamic, fast-paced environment with tight deadlines

" Strong presentation and communication skills with the ability to inspire and sell creative rationale to senior management, and cross functional teams

" Staying up-to-date with popular culture and trends

" Self-motivation, flexibility, stamina and the ability to adapt

" Confidence, enthusiasm and determination

" Accuracy and attention to detail

" Resilience with ability to accept criticism of your work

" Market awareness with the ability to understand the target audiences

" Collaboration, with ability to work in partnership with stakeholders across multiple functions

" Ability to form strong working relationships quickly

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

" Five (5) years of professional work experience

" Strong analytical skills

" Strong copy editing skills

" Write excellent, clear copy in a variety of styles with accurate spelling and grammar

" Excellent research skills

" Comfort working on a range of projects from short-form (like headlines) to longer-form (like brand positioning)

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

" Have an interest in popular culture, new trends and styles

" Experience working at a creative agency

" Experience in hospitality or consumer brands

" 5 years of copyediting and copywriting

" BA/BS Bachelor's Degree in English, Communication, Journalism or relative field

• Must include portfolio link
• Please save resume as PDF and hyperlink portfolio link for ease of review

Comments for Suppliers: - Must include portfolio link

• Please save resume as PDF and hyperlink portfolio link for ease of review

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