Director of Product Marketing: Contact Center as a Service

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

We are seeking a dynamic and experienced Director of Product Marketing to lead our efforts in the Contact Center as a Service (CCaaS) category. The ideal candidate will be responsible for identifying and defining target buyers, crafting compelling value propositions that demonstrate 8x8 Contact Center's competitive differentiation, orchestrating and executing new product launches, driving adoption of contact center products with existing customers and prospects, and managing a team of product and marketing managers. This individual will play a crucial role in driving market awareness, engagement with influencers and analysts, defining packaging and pricing strategies, and ultimately contributing to the growth and success of our CCaaS offerings.

Key Responsibilities:

• Develop and execute comprehensive product messaging to establish 8x8 as a leader in the CCaaS market.

• Create differentiated value propositions and messaging that resonate with target buyers and address their pain points and needs in light of 8x8's points of differentiation.

• Lead and manage a team of product and marketing managers, providing guidance, mentorship, and support to drive results.

• Engage with industry influencers, analysts, and thought leaders to build credibility and amplify our brand presence in the market.

• Define packaging and pricing strategies that maximize value for customers while driving revenue growth and market penetration.

• Leverage deep subject matter expertise in contact center solutions to inform product management, sales enablement and downstream marketing initiatives.

• Oversee the recruitment, hiring, and development of a talented team of product marketers, fostering a culture of innovation and excellence.

• Operate as a self-starter, demonstrating initiative and resourcefulness in navigating ambiguity and driving results.

• Collaborate effectively across cross-functional teams, including product management, downstream marketing, channel and sales, to ensure alignment and synergy.

• Showcase product capabilities through compelling demos and presentations at trade shows, events, and other marketing channels.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

• Minimum of 10 years of experience in product marketing, with a focus on contact center solutions and CCaaS.

• Deep understanding of contact center technology, market trends, and customer needs.

• Proven track record of successfully managing teams and driving results in a fast-paced, dynamic environment.

• Exceptional executive presence and communication skills, with the ability to influence and inspire internal and external stakeholders.

• Strong analytical skills and business acumen, with the ability to translate market insights into actionable strategies.

• Experience in delivering impactful product demos and presentations at industry events.

• Demonstrated ability to thrive in ambiguity and navigate complex, rapidly evolving market landscapes.

• Strong leadership capabilities, with a passion for attracting, developing, and retaining top talent.

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

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