Lead Brand Strategy Specialist (Work From Home)
73% Flex- Remote from:United States
Lead Brand Strategy Specialist (Work From Home)
Offer summary
Qualifications: Bachelor’s degree in marketing or related field, 8 years of marketing experience, Communication, analytical, organizational skills, Self-motivated and team player.
Key responsabilities:
- Lead large programs with minimal supervision
- Manage project lifecycle and relationships effectively
- Develop and implement process improvements
- Create marketing assets and automated email funnels
Transamerica
Financial ServicesXLargeaboutTransamerica
Job description
Your missionsJob Family
Brand MarketingAbout Us
At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
Transamerica is a part of Aegon, an integrated, diversified, international financial services group. The Aegon companies employ over 21,500 people and have approximately 31.7 million customers.* For more information, visit www.transamerica.com.
Who We Are
Transamerica has been making financial services available to the many, not just the few, for more than 100 years. We’re a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Transamerica’s dedicated professionals focus on helping people live their best lives through saving, investing, and protecting their loved ones. Transamerica is dedicated to building America’s leading middle market life insurance and retirement company, providing a broad range of quality individual life insurance policies, workplace supplemental insurance benefits, workplace retirement plans, individual retirement accounts, and investment products, including mutual funds, annuities, stable value solutions, as well as investment management services.
What We Do
Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, and Employee Benefits), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People and Places; Brand; Corporate Affairs; Risk; and Technology).
Job Description Summary
Since 2001, World Financial Group, a Transamerica company, has provided financial education and insurance solutions to all communities across North America. We empower not only a diverse field of insurance agents but also the clients they serve through our innovative business model, cutting-edge technology and commitment to doing what’s right.What You Will Do: Drive internal marketing strategy, from concept to execution and analysis, across multiple distribution channels including email, content marketing, training, events, webinars and thought leadership. Improve agent onboarding and retention as well as help increase overall productivity
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What You Will Learn: In this role, you will be working with a team of ambitious and engaged professionals who bring fresh ideas and diverse perspectives to help us continually shake up the status quo and stay on the forefront of reinventing how we meet the needs of our 70,000+ licensed insurance agents in the U.S. and Canada and amplify the WFG brand.
Job Description
Responsibilities
- Lead mid to large programs that include multi-faceted asset creation, with minimal supervision.
- Facilitate all aspects of a project lifecycle, including briefing, schedule creation, resourcing, compliance review, delivery, and analysis.
- Set production timelines and ensure materials meet brand and compliance standards as a key brand steward for all asset creation.
- Communicate project deliverables, issues, risks and progress to core team and leadership.
- Participate in strategic planning and the development of yearly marketing plans.
- Lead and develop relationships with internal and external stakeholders to consult on best practices and strategies.
- Proactively suggest and implement process improvement as issues or delays arise.
- Manage agency, contractor, and vendor relationships.
- Serve as a liaison to a field of licensed and prospective insurance professionals, soliciting ideas and feedback and summarizing findings for leadership.
- Create automated email funnels and marketing assets to aid with agent onboarding and retention.
- Develop detailed project plans and monitor progress throughout the project, ensuring timelines are met.
- Manage project calendars; set priorities and provide cross-functional dashboards to ensure awareness of upcoming project deliverables.
- Track and document project progress within workflow tool; establish new processes as needed.
Qualifications
- Bachelor’s degree in marketing or related field, or equivalent experience
- Eight years of marketing or related experience
- Experience managing campaigns or other marketing projects
- Communication skills to deliver/articulate information to internal and external stakeholders
- Analytical and problem-solving skills
- Organizational, project management and scheduling skills
- Ability to work independently and as part of a team
Preferred Qualification
- Understanding of marketing technology software or platforms, specifically enterprise email platforms such as Salesforce Marketing Cloud
- Knowledge of the financial services/insurance industry
Working Conditions
- Work From Home
*Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws. It is estimated based on what a successful candidate might be paid in certain Company locations.**
The salary for this position generally ranges between $88,000 -$115,000 annually. This range is an estimate, based on potential qualifications and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
Additionally, this position is typically eligible for an Annual Bonus of 12.5% based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.
#LI-Remote
This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.
What We Offer
For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.
Compensation Benefits
Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
College Coach Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs
Peer Recognition Program (BRAVO)
* As of December 31, 2022
Inclusion & Diversity
We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.
To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.
Giving Back
We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.
https://www.transamerica.com/why-transamerica/aegon-transamerica-foundation
Transamerica’s Parent Company
Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 29.5 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.
Required profile
- Excellent communication and interpersonal skills
- Strong leadership qualities
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