Senior Manager, Partner Marketing

What you’ll be responsible for: 

Circle is seeking a Senior Partner Marketing Manager to play a key role as a marketer working on a partner-centric go-to-market strategy. This role will align with our Distribution Partners, which includes companies like Web3 and Web2 Wallets, Neobanks, Fintech Apps, Investment Platforms, Remittance and Cross-Border Payments Platforms, and NGOs. A significant distribution of these Distribution Partners are located in the LATAM region and other emerging markets, so you will have significant exposure to doing business in those regions. 

You will be a member of a cross-functional team responsible for the activation, growth, and success of partner engagements. Your role will focus on developing and executing co-marketing campaigns with our partners and advising partners on how to best market Circle products to their customers. You will directly collaborate with each partner on marketing strategy, content development, PR and comms, product messaging and positioning, and campaign performance data and reporting.

This is a pivotal role within our go-to-market team that will directly contribute to key growth objectives including global issuance and utilization of USDC. This role will report to our Sr. Director, Marketing who leads overall Partner Marketing.

What you'll work on:

• Acting as the key marketing stakeholder in large-scale, enterprise partnership engagements.
• Executing co-marketing campaigns with partners to drive growth of the USDC. Typically these campaigns will be B2B2C campaigns which target our partner’s end-users or customers.
• You will be the primary point of contact to our partner’s marketing teams, collaborating with them to develop growth hypotheses and campaign plans. 
• Creating and managing partner marketing content, including blog posts, case studies, and social media campaigns.
• Developing educational resources for our partners, including framework and process docs, and product overview materials.
• Measuring and analyzing the results of all partner marketing campaigns.
• Traveling in-region to meet with strategic partners and participate in local ecosystem events with our partners. Given the local marketing focus, you will hopefully grow into a local influencer evangelizing our partnerships and products in the LATAM region.

You will aspire to our four core values:

• Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
• Mindful - you seek to be respectful, an active listener and to pay attention to detail.  
• Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
• High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards.  You reject manipulation, dishonesty and intolerance.

What you’ll bring to Circle:

• Experience: 7+ years of relevant experience in any combination of the followin: Partner Marketing, Web3 Marketing, Consumer Finance or Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience with B2B or B2B2C financial services is a plus.
• Regional exposure and language: Exposure to doing business in LATAM and proficiency in Spanish and/or Portuguese. Fluency in both languages is a significant plus.
• Expertise: Deep knowledge of web3, blockchain, digital currency, fintech, and growth marketing.
• Campaign Prowess: Proven experience with campaign management and execution, including developing marketing collateral from the ground up.
• Self-Starter: Highly independent and motivated to dive deep into the tech and learn.
• Structure Builder: Thrives in unstructured environments and builds structure in chaos.
• Collaboration: Experience with driving GTM execution alongside highly cross-functional teams.
• Tech Savvy: Familiarity with Slack, Google Workspace, and MacOS.

Additional Information:

• This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $162,500 - $212,500

Annual Bonus Target: 17.5%

Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.