Newsletter CRM Sr Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Newsletter CRM Sr Manager

A Little About Us:

We are dedicated to delivering top-quality news content to our audience through our premium newsletter portfolio products across multiple verticals, including Yahoo News, Yahoo Lifestyle, Yahoo Sports, Yahoo Finance, and more. We're on a mission to build a best-in-class community of engaged subscribers, and we're looking for a Newsletter CRM Sr Manager to play a pivotal role in achieving this goal.

Responsibilities: 

Operationalization and Optimization

• Accelerate Yahoo's ambitious growth and revenue plans by building new, large-scale solutions for our newsletter business.

• Work closely with the Editorial and Product teams to operationalize and optimize newsletters, including content creation and distribution.

• Collaborate with tools like Stensul and facilitate A/B tests using platforms such as Epsilon.

User Engagement

• Develop and execute strategies to increase user engagement, retention, growth, and lifetime value.

• Utilize data-driven insights to tailor content and campaigns to subscriber preferences.

Lifecycle Strategies

• Collaborate with the Editorial and Product teams to develop comprehensive life-cycle strategies and customer journeys. This includes welcome, activation, retention, and reactivation campaigns to optimize subscriber engagement.

List Management

• Evaluate and optimize the state of our email lists to ensure high deliverability, engagement, and list hygiene.

• Implement best practices for list segmentation and management.

Knowledge Sharing

• Share insights and best practices with the team based on your experience in the modern news media newsletter landscape.

• Continuously stay updated on industry trends and competitor strategies.

A Lot About You:

As a Newsletter CRM Sr Manager, you will be an essential member of our team, responsible for developing and executing innovative CRM strategies to enhance our newsletter program's health, growth, and engagement. We're seeking a candidate with a deep understanding of the modern news media newsletter landscape, ideally from a media organization with a strong journalist-led newsletter program. If you are passionate about the modern news media newsletter landscape and have the expertise to shape the future of our newsletter program, we encourage you to apply.

• 7+ years of experience in CRM, preferably in a media organization with a journalist-led newsletter program

• Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience

• Excellent communication and collaboration skills

• Experience working with newsletter platforms (e.g., Beehiive)

• Experience working with email and marketing automation platforms (e.g., Stensul, Zeta Marketing Platform (ZMP), Epsilon, Sailthru, Salesforce)

• Experience with newsletter content creation and distribution

• Familiarity with modern news media newsletter trends and the competitive landscape

• Innovative thinker with the ability to develop fresh strategies for newsletter engagement

• Data-driven mindset with the ability to analyze metrics and draw actionable insights

• Strong understanding of email marketing best practices and CRM tools

• Knowledge of A/B testing methodologies

#LI-AC1

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.