Were looking for an experienced and versatile Marketing Manager whos eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's changing needs.
About the company/client: We have 2 main businesses, a national fundraising brand and a catering company for children in schools. A lot of our work is focused on charity and giving back.
Objectives of this role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with our sales, operations, and customer success teams to design, test, and evolve lead-nurturing tactics
Develop strong brand assets and build a brand that people trust and want to work with
Work together and manage our graphic designer to create on-trend digital, web, and print assets that build our brand and convert to sales
Build a community of brand fans that love our business and nurture future sales
Responsibilities
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Lead the charge on optimising our websites, SEO and online advertising
Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required skills and qualifications
Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with an eye for creativity
Experience with marketing automation and CRM tools
Experience with creating marketing assets and scheduling posts
Experience in building a loyal customer base
Preferred skills and qualifications
Bachelors degree (or equivalent) in marketing, business, or related field
Proficiency in online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
Software/s to be used:
To be discussed in the final interview with the client
Timezone: Australia
Rate: $1500AUD/month for 8 hours per day (40hrs of work/week)
APPLICATION REQUIREMENTS
Resume (PDF) with your active contact number
At least 5 to 10 screenshots of ad metrics/results and,
At least 10 screenshots of ad/social media posts (graphics with copies/captions)
NOTE: Your sample works wont be used externally or for other purposes. You may put watermarks on it.
Personality (send your personality type (e.g. Advocate/Protagonist/Consul))
Internet Speed (send both download and upload results)
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