Senior Marketing Insights Analyst

The Senior Digital Marketing Business Partner position is crucial for our team and will be responsible for interpreting data trends, analysing market insights, and delivering actionable recommendations to optimise our marketing strategies.

This is a great opportunity for someone dynamic and analytical, with a passion for translating data into valuable insights. If you possess these qualities and are eager to contribute to our marketing success in the B2B tech space, we encourage you to apply.

What will you be doing?

As a Senior Digital Marketing Business Partner within this team, your responsibilities will include:

• Analysing and interpreting marketing data, encompassing digital campaign performance, lead generation, and customer acquisition metrics.
• Collaborating with cross-functional teams to derive data-driven insights that contribute to refining marketing strategies.
• Utilising analytics tools to track, measure, and report on key performance indicators (KPIs) across various digital marketing channels.
• Developing and maintaining dashboards and reports to effectively communicate marketing performance to stakeholders.
• Providing recommendations for optimisation based on data insights to enhance overall campaign success.
• Monitoring and evaluating the effectiveness of marketing initiatives, identifying areas for improvement.
• Assisting in the development of customer segmentation strategies for targeted digital marketing campaigns.
• Keeping abreast of industry trends, emerging technologies, and best practices in B2B marketing analytics.
• Collaborating with the marketing team to implement A/B testing and other experiments aimed at improving campaign effectiveness.

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What are we looking for?

This role is ideal for candidates with the following qualifications, skills and experiences:

• Demonstrated experience as a Digital Marketing Analyst, ideally within the B2B Technology, Retail/Ecommerce sectors.
• Strong quantitative and qualitative analysis skills, capable of deriving actionable insights.
• Proficiency in utilising data visualisation technologies such as PowerBI, Tableau, etc.
• Proficiency in utilising database management technologies such as SQL, Salesforce, etc.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.

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In addition to the core skills/experience above, the following competencies are essential for success in this position:

• Excellent communication skills to convey complex data findings to non-technical stakeholders.
• Detail-oriented and highly organised, with the ability to manage multiple projects simultaneously.
• Team player with a collaborative mindset and the ability to work in a cross-functional environment.

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Please note:

We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore we recommend you apply as soon as possible.