Senior Marketing Business Analyst

lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan. 

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink". 

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

lastminute.com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange. 

lastminute.com is looking for a Senior Marketing Business Analyst to play a crucial role into the Customer Acquisition are inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data driven approach and capable of understanding the dynamic of both, marketing and data departments.

Key Responsibilities:

• Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.

• Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager.

• Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data.

• Partner with our marketing teams inside and outside the Customer Acquisition department,  create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.

•  Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance

• Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.

Essential

• SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them

• Experience in digital marketing, understanding the main dynamics and be able to set a proper strategy following a data driven approach

• Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.

• Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).

• Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.

• Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners.

• Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.

• Fluent in English language to be able to efficiently communicate with both international team members and stakeholders

Desirable

• Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.

• Comprehensive understanding of Google Analytics 4 and related big query data models.

• Already set marketing strategies and/or has experience in budgeting/marketing budget/OKR definition etc.

By joining our company, you will have the chance to:

• Join a dynamic team in an inclusive-international environment

• Grow thanks to the career journey and our internal mobility perspective

• Manage your own schedule thanks to the flexible start and end of the working day

• Work a shorter working week (36h), of which 4 hours on Friday morning 

• Get focus time for learning, development and deep work on Friday mornings

• Work partially or fully remote according to local laws

• Enjoy continuous training thanks to our company platform

• Benefit from employee discounts on travel

• Receive 2 days off per year for the purpose of volunteering

• Get free snacks / fruit / hot drinks / water / beverages at our offices

• Participate in amazing winter and summer corporate events

• Benefit from extended parental or marriage leave according to local laws