Social Media Specialist

Reports to: Digital Marketing Manager

Requirements

JOB DUTIES:

• Develop, create, and execute social media strategies for Commerce Rev clients
  

• Develop and execute comprehensive social media (organic + paid) strategies across platforms such as Facebook, Instagram, and LinkedIn for both Commerce Rev and our clients
  

• Manage and optimize advertising budgets to ensure efficient use of resources and achieve desired KPIs for both Commerce Rev and our clients
  

• Work closely with growth managers and graphic designers, to ensure cohesive and integrated marketing efforts
  

• Curate and manage asset library and distribution—including company-owned photos and video, as well as third-party partner, influencer, and UGC assets.
  

• Seek out and manage strategic partnership opportunities, influencers, and content creators on key social platforms
  

• Respond to comments, messages, questions, and reviews on social media channels in a timely manner, building brand reputation and relationships.
  

• Develop and execute a dynamic social content calendar that tells the brand story, generates buzz, and supports business needs.
  

• Use social media to drive traffic to Amazon and other marketplaces to generate sales for clients
  

• Optimize social strategies in pursuit of best-in-class results—by testing frequency, timing, messaging, and content type to determine what is most effective and engaging.
  

• Own and manage reporting/analytics to measure success and learnings.
  

• Identify new trends and technologies to help evolve social media strategy and grow channels.
  

• Maintain a strong brand presence that is uniform across all social media platforms, including but not limited to Facebook, Twitter, Instagram, Youtube, LinkedIn, TikTok, etc
  

• Create lead generation strategies and sales funnels to engage and acquire potential Commerce Rev clients
  

• Drive social learning and optimization through experimentation, creative iteration, and A/B testing
  

• Presents social media results to clients on biweekly/monthly calls
  

• Perform other related duties as required and assigned
  

REQUIREMENTS:

• Facebook Ads Manager experience (preferred)
  

• 2+ years of social media experience (preferred)
  

• Bachelor’s degree in business, marketing, or a related area (preferred)
  

• Experience working with ad budgets of at least $5,000+ per month (preferred)
  

• In-depth understanding of social media advertising platforms, audience targeting, and ad creative best practices.
  

• Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
  

• Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
  

• Proficiency in social media management and advertising tools.
  

• In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
  

• A self-starter with strong multi-tasking ability and close attention to detail
  

• Creative mindset with the ability to generate engaging ad copy and visuals.
  

• Previous agency experience a plus
  

Typical projects in this role include:

• Strategy - Prepare campaign strategy to achieve client objectives
  

• Execution - Optimize campaigns
  

• Reporting/Insights - Prepare campaign reports, insights, presentations and answer questions about account performance
  

• Training - Spend 5-10% of your time improving the knowledge of PPC.
  

Benefits

Benefits:

• Health + Dental + Vision Insurance
  

• 401(k) + Match
  

• Flexible Hours
  

• Paid Time Off