Digital Marketing Manager - Paid/Performance Media - Remote | WFH

Why Join Us?

Looking for a workplace where culture thrives, time off is valued, and growth is a constant? Join our team!

Do you find joy in analyzing website and campaign performance metrics while sipping your morning coffee? Are you passionate about driving increased conversion rates at lower costs? Does a dynamic, fast-paced environment where experimentation across various marketing channels excite you? Then welcome to our expanding Digital team!

We are a leading Home Improvement Magazine in America, is building upon two decades of success across 68 markets. Our mission is to provide unparalleled audience quality and expertise in the home improvement sector, all while innovating new digital products to engage with homeowners.

Role Overview

Reporting to the VP of Digital Products, this position offers remote work or can be based at our headquarters in Cape Coral, FL.

This opportunity is tailored for seasoned professionals in performance marketing, focused on tracking and optimizing KPIs to drive business growth.

As the Digital Marketing Manager, you will leverage your expertise in direct-to-consumer or direct response marketing to develop, execute, measure, and optimize marketing strategies across multiple channels (paid social, acquisition email, paid search, OTT/CTV, display). Your primary responsibilities will include enhancing website conversions, testing new messaging, and identifying valuable audience segments.

Key Responsibilities

Go-to-Market Strategy: Lead the launch of locally targeted paid digital campaigns as we expand our web presence to new U.S. markets.

Campaign Planning: Provide clear direction to collaborators, develop project plans, and track deliverables and dependencies.

Compliance: Ensure campaign assets adhere to brand standards, legal guidelines, and digital best practices, while gathering feedback from stakeholders.

Analysis: Implement and monitor website and campaign performance metrics, recommend optimizations, and prepare reports for stakeholders.

A/B Testing: Plan and execute experiments to increase traffic, engagement, and conversion rates, and communicate results effectively.

Quality Assurance: Manage multiple priorities while ensuring accuracy and attention to detail.

Additional Duties: Undertake other digital marketing and product-related tasks as assigned. **

Requirements**

Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, Business, or a related field.

5+ years of full-time experience in paid digital media, with a focus on paid social, email, and video preferred.

Proficiency in A/B and multivariate testing approaches, and experience with tools like Google Optimize or Optimizely.

Strong familiarity with Google Analytics and Google Tag Manager.

Experience in copywriting or editing, with excellent written and verbal communication skills.

Familiarity with CRM, CDP, or other customer databases is a plus.

Ability to operate in a fast-paced environment, prioritize tasks, and make data-driven decisions.

Proactive, organized, and detail-oriented, with technical acumen for QA/UAT and issue troubleshooting. **

About Us**

Our company operates across 68 unique markets in 29 states, mailing over 118 million magazines annually. As a trusted name in the home improvement industry for over two decades, we are committed to empowering homeowners across the United States.

Our online marketplace and dynamic email advertising programs complement our renowned direct mail publication, providing consumers with access to top-tier home improvement experts and the latest trends, products, and services.

With a workforce of over 175 dedicated individuals, we have generated $150 million in organizational revenue, thanks to our commitment to delivering high-value content and services.

Join us where innovation meets excellence in all things home improvement. Visit our website or search on social media to learn more.

Employment Type: Full-Time

Salary: $ 80,000.00 100,000.00 Per Year