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Manager, Marketing Technology
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JOB TITLE: Manager, Marketing Technology
Position Overview:
The Manager, Marketing Technology will be responsible for the marketing analytics technology stack that enables performance and customer insights, the implementation of a continuous testing regimen, and the effective optimization of paid media and promotional activities.
Key Responsibilities
- Establish robust data collection and tracking across ecoATM Gazelle digital properties including multiple websites and mobile apps.
- Manage Google Analytics properties ensuring ability to track consumer impacts through ongoing evolution of digital experience and maintaining reliable data transfers to internal data systems.
- Implement and maintain third-party trackers through Google Tag Manager and Looker Studio.
- Work with business partners to understand analytics needs, scope out data schemas to address those needs, and maintain Supermetrics data transfers to keep internal Snowflake tables populated with necessary data.
- Support AB/multivariate testing leveraging both internal data systems and Optimizely.
- Develop data collection strategies to support understanding of customer personas and segments.
- Collaborate on a cross-functional basis with Marketing, Pricing, Operations, Product, and Finance in supporting data collection, measurement, and governance plans.
- Aid in strategic decision making and planning around the ongoing evolution of customer accounts and the development of Customer Data Platform (CDP) strategies.
Knowledge, Skills & Abilities
- Strong Google Analytics experience including tagging, reporting, data collection and transfer.
- Experience with GA4 implementation and management.
- Proficiency in Google Tag Manager and Looker Studio including setting up third-party trackers (Google Ads, Facebook Ads, OneTrust).
- Implementation of data collection both on the web and within native mobile apps (iOS and Android).
- Extensive eCommerce experience including AB/multivariate testing for profit maximization using Optimizely or other testing systems.
- Knowledge of standard web languages (JavaScript, CSS, HTML).
- Strong SQL coding skills, ideally with experience in Snowflake.
- Previous experience with Supermetrics or other marketing data ETL tools.
- Proficiency with Tableau or other BI tools.
- Experience implementing or working with a Customer Data Platform (CDP) a plus.
Education & Experience
- Undergraduate degree in Marketing, Computer Science, Statistics, Mathematics, Economics or related discipline.
- More than 7 years progressive experience demonstrating technical skills.
Business Travel
- Limited business travel of up to 10% may be required
Required profile
Experience
Level of experience: Senior (5-10 years)
Spoken language(s):
Russian
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