Head of Marketing

Company description

Rightfoot is tackling the largest untapped opportunity in fintech consumer debt, a $14.56+ trillion dollar problem. Backed by Bain Capital Ventures and founders and operators from successful fintech companies like Plaid, Venmo, and Marqeta we are uniquely positioned to develop APIs that make it possible to integrate debt repayment into any product.

Whats the problem: Debt accounts are not routable entities like bank accounts. The use cases we bring to life require the development of novel payment rails. We integrate directly with loan servicers whose backends were built in the 1970s to standardize and streamline debt payments.

The societal impact: Women hold two thirds of all student debt (>$1T) despite near equal graduation rates. Systemic racism has led to historically underrepresented groups holding 30%+ more debt than their peers. Rightfoot is enabling life changing technology for millions of people.

Were on a mission to maximize wealth for underrepresented populations. Named one of the top 50 seed-stage startups to work for, Rightfoot is an incredible opportunity to join a well funded, fast growing company tackling a $14T market. Come join us.

About the Role

Rightfoot is looking for our first Marketing hire! You'll own the creative vision and work cross-functionally to build and execute upon Rightfoot's multi-channel marketing strategy.

Company size

• 20 employees

Number of open positions

• 1

Salary and benefits

• $90k - $140k
• Large impact on a growing team
• Equity in a fast-growing startup
• Paid medical, dental, vision insurance (90% paid by Rightfoot for employees, 51% for dependents)
• Work from home monthly stipend
• Unlimited book expense
• 12 weeks paid family leave
• Student debt company contributions
• 401k plan
• Unlimited vacation days (and we require and encourage you to take it)
• A fun, quirky, and kind team

Responsibilities

• Lead the development and execution of marketing strategy for the company
• Lead the creative strategy and development of all brand assets, content, and communication materials across all digital and physical spaces
• Drive awareness through owned, earned, and paid marketing channels
• Collaborate closely with PR & Communications team to deliver top tier media coverage
• Collaborate closely with internal and external stakeholders to deliver cohesive and effective materials across marketing, sales, product, and hiring
• Set a high standard for the quality of all marketing and communication materials
• Run tests & experimentation to identify which channels drive our core business objectives
• Test and refine the company's positioning, narrative, and tone of voice to ensure the brand is presented authentically and consistently across all marketing channels

Ideal candidate

• 5-8+ years of marketing experience with rapid iteration across marketing strategy & execution
• Strong experience in building and growing a fintech B2B brand
• Design-mindset; experience building top-notch presentations and visually appealing brand resources
• Experience building, owning, and executing on creative vision
• Excellent written and verbal communication; represents brand consistently across medias
• A genuine team player: no project or task is too big or too small to take on
• Strong organizational skills; enjoys making structure out of chaos
• Enjoys self-management and leads with proactivity
• Entrepreneurial mindset; enjoys building from scratch & taking ownership in ambiguity

Bonus (nice to haves):

• Strong experience in building and growing brands on social media and digital channels
• An empathetic, thoughtful leader with a passion for building, developing, and growing teams
• Experience working with PR agencies, journalists, editors, and and news media outlets
• Design experience to build out assets in-house

Minimum requirements

• 4+ years of startup marketing experience
• 1+ year of experience leading and hiring a team
• Experience working on PR initiatives
• Firm understanding of how to build a great brand