Head of Performance Marketing

**Head of Performance Marketing

Minimum requirements:**

• 10+ years of progressive performance marketing experience (not looking for big box retail/ecomm backgrounds)
• Please have candidate provide examples of scale, profitability, growth, etc...
• Experience with multi-sited marketplaces (Amazon, Ebay, Lyft, Facebook, LinkedIn, ect...)
• Experience forecasting and reporting KPIs
• Experience with people management and the ability to attract and retain talent; 5+ years of people leadership experience minimum

Responsibilities

• Own strategy for driving new and existing customers to both brand sites and optimize to appropriate KPIs.
• Set KPIs and monitor performance, reporting on revenue, CAC, LTV, volume, and profitability.
• Responsible for driving traffic through email & CRM, SMS, all paid media, and organic channels.
• Direct integrated campaigns that will deliver an increase in acquisition, conversion rates, and profitability.
• Execute a data driven approach to managing the business, encourage the team to test and learn, coordinate with analytics partners on proving incrementality, and utilize learnings for future strategy shifts.
• Coordinate with cross functional partners on optimizing the landing page experience, implementing technology changes in our martech stack, and A/B testing roadmap.
• Collaborate with external partners to develop and deliver a best-in-class experience and meet/exceed target business metrics.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The salary range for this role is $240,000 - $260,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience and geographic location.