Offer summary
Qualifications:
Minimum 10 years of experience in performance marketing excluding big box retail/ecomm, track record in scale and profitability, Experience with multi-sited marketplaces like Amazon and Facebook, Demonstrated ability in forecasting and reporting KPIs, Previous experience in people management and leadership..Key responsabilities:
- Develop and execute strategy to attract and drive new and current customers to brand sites with defined KPIs, Monitor and report on performance metrics such as revenue, CAC, LTV, Drive traffic through various channels like email, CRM, SMS, paid media and organic channels, Utilize data-driven approach to manage the business, collaborate across departments for optimization initiatives.
