Marketing Strategist, E-Commerce
81% FlexFull Remote
Full time
Mid-level (2-5 years)
70 - 80 K yearly
- Remote from:United States
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Marketing Strategist, E-Commerce
81% Flex
Remote: Full Remote
Contract: Full time
Salary: 70 - 80K yearly
Experience: Mid-level (2-5 years)
Work from: United States
Offer summary
Qualifications:
3+ years experience in building digital marketing campaigns, with a focus on e-commerce, Expertise in marketing automation, specifically Klaviyo, Strong client management and communication skills with senior executives, Proficient in email marketing, SEO, and social media, among other e-commerce tools.Key responsabilities:
- Develop and execute e-commerce marketing strategies with focus on ROI
- Lead the onboarding process for new clients and create customized email and SMS plans
- Manage team of marketing specialists to implement strategies and provide reports on performance
- Enhance client relationships and propose opportunities for portfolio expansion
SmartBug Media
Marketing & AdvertisingSME51 - 200 Employees
aboutSmartBug Media
Job description
Your missions
SmartBug Media® is a fully remote, globally recognized full-service digital agency assisting businesses in growing revenue by generating leads, scaling revenue operations, and building market awareness through inbound marketing, digital strategy, marketing automation, revenue operations, email marketing, paid media, public relations, and web development. We are a fully remote company of 175+ people, and we believe you shouldn’t have to compromise work/life balance in order to deliver great work—and that you can do that work from anywhere. SmartBug has been named to the Inc. 5000 six times and the Adweek 100 the last four years, and has won numerous Comparably awards for its culture and leadership. SmartBug is HubSpot’s highest-rated partner in the world and a Klaviyo Master Elite partner.
Please note: As we are expecting more client accounts, we are slowly recruiting and would love to keep you in our talent pool for hiring needs in the near future. We are currently only reviewing resumes and screening applicants as we are not actively hiring for this role. If you'd like to be considered, we encourage you to apply!
*Only U.S. based candidates will be considered as we are not currently hiring internationally*
E-Commerce Strategists at SmartBug Media serve as strategic client account leads, working with senior client marketing executives to define goals and develop the digital marketing strategies that will achieve them. You will directly manage a marketing specialist and lead a cross-functional team of e-commerce marketing professionals specializing in marketing automation, design, development, paid media, PR, content development, and strategy.
As the client’s go-to resource at SmartBug, your strong focus on goal-setting and ROI in combination with your outstanding client management skills will enable you to provide a successful client experience and substantial value in leading your clients’ e-commerce marketing programs.
The E-Commerce Strategist role is a high-impact, high-visibility position that enables you to have a direct impact on the growth and success of your clients.
Responsibilities and Duties:
- Work with senior client marketing executives to develop goals and the marketing strategies that will achieve them with a strong focus on ROI.
- Lead the discovery and onboarding of new clients
- Develop email and SMS e-commerce marketing plans and lead a team of Specialists and cross-functional marketers to execute in Klaviyo
- Present monthly reports, Quarterly Business Reviews, as well as additional strategic recommendations based on a strong understanding of performance data and the next steps in growing your clients' performance.
- Train and mentor E-Commerce Specialist by building career development plans and preparing them for a Marketing Strategist role.
- Grow and deepen client relationships by having a strong understanding of their industry and business model and by presenting strategic opportunities to expand retainer scope and enhance customer value.
- Collaborate with sales in the new business process to ensure new clients have a clear understanding of their potential engagement.
- Consult with clients to define their marketing technology stack and implement marketing automation in Klaviyo and other integrated tools
- Proactively manage the profitability and growth of your portfolio of clients.
- Stay informed about e-commerce marketing industry developments and be able to utilize these developments to your clients’ benefit.
- Become the resident expert on your clients’’ industry and marketing.
- Contribute your thought leadership and build your brand by contributing to SmartBug’s blog, social media, or co-marketing activities.
- Have fun and make some great friends!
Qualifications and Skills:
- 3+ years experience building comprehensive digital marketing campaigns with a focus in e-commerce
- Strong understanding of the capabilities of marketing automation (hands-on expertise with Klaviyo plus)
- Mature and calm client management with a strong video presence
- Curiosity and a strong desire to continually grow and learn
- A strong strategic thinker who is comfortable talking to senior executives
- Track record of building email and SMS e-commerce campaigns that yield substantial results
- Demonstrated ability to think creatively and create campaigns based on customer requirements
- Passion for data and how to use it to identify marketing opportunities
- Love of marketing and the role that e-commerce marketing plays in company growth
- Critical thinking skills and the desire to lead
- Proven relationship-building skills and client communication experience
- Strong work ethic with a positive and enthusiastic attitude
- Strong understanding of all social media platforms
- Strong working knowledge of search engine optimization
- Working knowledge of email marketing best practices and CAN-SPAM compliance
- Great writing and communication skills
- Proficiency in Microsoft Office or Google Sheets
- Experience working remotely in similar roles strongly preferred
Benefits and Perks:
- Generous compensation package with performance incentives
- Health insurance with company contribution
- Paid maternity and paternity leave
- Paid time off including birthday PTO and flexible holidays
- 401(k) with employer matching
- Flexible spending plan
- Company-funded short-term disability and life insurance
- Long-term disability
- Annual leadership conference, ‘SmartBugapalooza’
- Training budget
- Flexibility of working remote
$70,000 - $80,000 a year
Salary is DOE
Required profile
Experience
Level of experience :
Mid-level (2-5 years)Industry :
Spoken language(s)
Check out the description to know which languages are mandatory.
Hard Skills
Soft Skills
- Curiosity and eagerness to learn and grow
- Strong strategic thinking skills and leadership abilities
- Passionate about utilizing data for marketing opportunities and company growth
- Excellent written and verbal communication skills
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