Director of Coach Certification

Location: Remote (10% Travel Required)

Reports To: President and COO

About Brave Thinking Institute

Brave Thinking Institute is the world’s premier center for transformational training and coaching. Our purpose is to empower people to create and live a life they love through world-class personal development programs and coaching systems.

We’re seeking a visionary Director of Coach Certification to support our Faculty in managing existing program offerings and co-creating new transformational programs. This role will play a pivotal part in evolving our certification experience and ensuring alignment with BTI’s mission, values, and future vision.

Role Overview

This role oversees the full lifecycle of our transformational programs with a focus on our Coach Certification program. Under the direction of our Faculty, they will serve as a program architect producing blueprints for new programs that achieve success for our clients and coaches. This blueprinting includes program strategy, curriculum design, and community leadership—all while ensuring a consistently high-impact, heart-centered experience for clients and internal stakeholders alike.

Success in this role requires a spiritually minded approach to leadership, where decisions are aligned with higher purpose and service. The ideal candidate is heart-centered, fostering authentic connection, empathy, and presence in all interactions. They are also growth oriented, continuously evolving themselves and others through intentional personal development, innovation, and a commitment to excellence.

Key Responsibilities

1. Strategic Vision & Innovation

• Co-create new offerings aligned with BTI’s Mission for 2025 and long term vision for 2031.
• Oversee existing program portfolio and optimize for effectiveness and profitability
• Drive innovation to ensure BTI remains the industry leader in transformational training and coaching.

2. Certification Program Leadership

• Oversee the entire certification journey—from enrollment to graduation.
• Streamline and optimize certification processes for efficiency and client success.
• Ensure content reflects best practices in transformational education and coaching.

3. Post-Certification Advancement

• Lead development and evolution of post-certification programs (e.g., Accelerator, Elevate) to equip coaches with tools, mentorship, and support to grow thriving businesses.
• Regularly gather feedback and implement improvements based on client input.
• Develop metrics to track coach progression across mastery stages.

4. Curriculum & Experience Design

• Oversee evolution of the Online Training Center and live (virtual/in-person) events.
• Collaborate with leadership to shape strategic training content for key events.
• Lead curriculum design for certification and skills development initiatives.
• Effectively collaborate with the Directors of Content Production and Client Experience to create comprehensive program plans
• Innovate ideas for new events, webinars, and more that serve the evolving needs and skills for our clients to generate and maintain successful coaching businesses.

5. Community Leadership & Quality Oversight

• Provide strategic input to marketing and social teams for community engagement.
• Collaborate with social teams to establish systems to track engagement and maintain quality standards.

6. Cross-Functional Collaboration

• Collaborate across departments to optimize the client / coach journey—from prospect to leader.
• Partner cross-functionally to maintain consistency across all program touchpoints.
• Ensure Ascension Pathways are integrated into each stage of the client experience.

7. Sales, Marketing & Financial Oversight

• Provide market research related to program offerings, client satisfaction, and lifetime value.
• Work with Marketing to develop messaging & campaigns to support lead generation and enrollment.
• Support Sales with clear program positioning and impact narratives.
• Partner with Finance to monitor profitability, budgeting, and forecasting.

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Qualifications & Experience

• 7+ years of experience in transformational coaching, program leadership, and/or certification design.
• Proven success leading and scaling high-impact coaching or training programs.
• Deep understanding of transformational methodologies, Agile practices, and learning experience design.
• Strong cross-functional leadership and event execution skills.
• Exceptional communication, strategic thinking, and alignment with BTI’s mission and values.

Compensation & Benefits

• Competitive base salary + performance bonuses
• Remote work flexibility with periodic travel
• 401K / Medical / Dental / Vision
• Ongoing development via League of Leaders and GreatnessOS

How to Apply

Please apply on Brave Thinking Institute’s Careers Page & for qualified candidates you will receive an invitation for a quick video interview to get to know you and your skills better!